The world’s largest video game retailer, GameStop, has revealed it is building a new NFT platform on Ethereum.
Details of the launch are thin on the ground at the time of writing. Nevertheless, a new web portal has gone live and shines a little light on overall plans.
Visitors to nft.gamestop.com will find a blue animated image of a GameBoy-type device. When they scroll the mouse a message is displayed on the handheld screen:
“Power to the players.
Power to the creators.
Power to the collectors.”
A brief call to action follows: “We are building a team. We welcome exceptional engineers (solidarity, react, python), designers, gamers, marketers, and community leaders. If you want to join our team, send your profile or something you’ve built to [email protected]”
Do we know the NFT platform from GameStop is Ethereum based?
The GameStop NFT platform web portal is only a teaser, so the exact nature of what to expect isn’t clear. But, a smart contract code gives some clues. The code points to a dedicated token, GME, and also suggests Ethereum’s ERC721 will be utilised.
GameStop’s Ethereum NFT portal also contains a hidden playable element. Look for an inconspicuous white dot in the top right of the screen, and click on this to open a new page. Here you’ll see the message “Game On Anon”. Then a basic scrolling runner loads up where the challenge is simple; players hit Enter each time an obstacle comes their way.
Gaming on the frontline of NFTs
The news of GameStop’s Ethereum NFT portal comes as non-fungible activity linked to video games in general continues to increase. This week, NFTEvening reported on Vorto Games introducing a new “play-to-earn” NFT model into its titles, including ‘Hash Rush’. Meanwhile, earlier this month Big Time Studios confirmed it had secured $21million in funding for NFT gaming integration.