World-famous football team AC Milan has announced a unique partnership with MonkeyLeague, the next-gen Web3 e-sports game. The new partnership will see AC Milan join the Solana-based AAA-quality MonkeyLeague game as the Italian football giant’s official NFT partner. Significantly, users can now find AC Milan branded NFT game assets, wearables, and special game tournaments. Additionally, there are co-marketing events, players testing the game, and much more in the MonkeyLeague ecosystem.
AC Milan and MonkeyLeague team up
The new partnership with MonkeyLeague is part of AC Milan’s broader vision to establish a presence in the Web3 space. The club is working with industry experts to create unique digital experiences for its vast fanbase that will give them new ways to the historic club.
Established in 1899 in Milan, Italy, AC Milan (officially Associazione Calcio Milan) is one of the world’s biggest and most famous football clubs. Last year, the team won Serie A, Italy’s biggest football league trophy. Now, the 123-year-old club is looking at ways to use the power of Web3 and blockchain technology.
Official AC Milan NFT assets in the MonkeyLeague game
MonkeyLeague will launch a range of AC Milan NFT game assets as part of this new deal. This includes new MonkeyPlayers, skins, and stadiums.
Significantly, some AC Milan MonkeyPlayers will come with physical AC Milan jerseys signed by the football club. The exclusive batch of NFTs will be available via auction on the NFT marketplace, MagicEden, very soon.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters worldwide and offering them a new innovative way to engage with their favorite team.”
What is MonkeyLeague?
MonkeyLeague is a strategy-based Web3 football game. Users create and build a dream team consisting of MonkeyPlayer NFTs (at least six). Choose the best players to suit your tactics, with goalkeeper, defender, midfielders, and strikers available.
In-game, you play against real players and compete in a league. The better you do, the more in-game currency, called MonkeyBucks ($MBS), you earn.
Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague, said, “Partnering with champions like AC Milan, an absolute iconic Club throughout football’s history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
New Partnership includes NFT breeding and e-sports tournaments
The new partnership between AC Milan and MonkeyLeague will also introduce an NFT breeding season. Through this process, users can breed AC Milan assets and additional NFTs, such as in-game stadiums and land.
AC Milan will also sponsor several future MonkeyLeague high-profile tournaments. Players from around the world will compete for amazing exclusive rewards.
There will also be some incredible promotions along the way for MonkeyLeague players. Vip match tickets to AC Milan’s iconic San Siro Stadium signed memorabilia, and much more will be on offer, thanks to the new partnership.
Football teams now realize the importance of building a Web3 identity, and many are exploring NFTs. Earlier this year, AC Milan also announced a partnership with Sorare, the blockchain fantasy football game.