NFT EveningNFT Evening

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    NFTs on Facebook: The Time Has Finally Come!

    July 1, 2022

    What is Doxxing? Why You Should Know What It Means To Be Doxxed

    July 1, 2022

    Doodles 2: Everything About The New Doodles NFT Collection

    July 1, 2022
    Facebook Twitter Instagram Reddit
    NFT Evening NFT Evening
    • Home
    • NFT
    • Crypto Art
    • Collectibles
    • Blockchain games
    • Interviews
    • Guides
    • NFT Calendar
    • NFT Conferences
    NFT EveningNFT Evening
    NFT

    Adidas’ metaverse project includes amazing real-life streetwear and experiences

    By Janelle BorgDecember 17, 20213 Mins Read
    Share
    Twitter WhatsApp Reddit Email Facebook LinkedIn

    Adidas has just launched in the metaverse. More specifically, the international streetwear and sportswear brand has just dropped its “Into the Metaverse” NFT collection today.

    Adidas' metaverse project has launched with their first NFT, ape #8774.
    Adidas’ metaverse project has just launched with their first NFT, ape #8774.
    Source: The official Adidas website

    What we know so far

    Adidas has been teasing this launch for weeks. Initially, the company launched digital tokens last month and gave early access to the NFT drops to super fans interested in Adidas’ metaverse project. Adidas also started tweeting about the metaverse. In addition to all of this, the company bought a Bored Ape and kitted it in an Adidas tracksuit. All of these moves were massive indications of Adidas’ metaverse project. 

    NFT buyers can purchase Adidas NFTs for 0.2 ETH starting today through the official Adidas’ website. There’s a total of 30,000 NFTs up for grabs – 20,000 have already been minted via the pre-access sale; 9620 NFTs were released today to the general public. Adidas reserved 380 NFTs for its partners and for future events. 

    Another key point is that Adidas collaborated with NFT heavyweights on this metaverse project, namely gmoney, PUNKS Comic and BAYC. These three will also be offering exclusive merchandise to Adidas NFT owners in 2022 at no extra cost. 

    Finally, Adidas purchased 144 parcels of virtual land in the metaverse world The Sandbox. Undoubtedly, Adidas will add its own content and experiences to their virtual Sandbox land. 

    Adidas' metaverse project: NFT hoodie
    An exclusive, Adidas-branded NFT hoodie
    Source: The official Adidas website

    The perks of being an Adidas NFT owner

    NFT holders will gain access to a very exclusive Adidas fan club. As a result of this NFT, they can purchase special physical and digital merch and give feedback on future Adidas products. Additionally, they will also get the chance to own profile pictures of Bored Apes, access to metaverse experiences as well as the ability to wear digital items in The Sandbox. 

    Tareq Nazlawy, Adidas’ senior director of digital growth, summed up the company’s new venture: 

    “Adidas is in the metaverse. We want to figure out what would be the dopest thing to do in that space and start involving the communities we’re activating through this [NFT] in how we should manifest in the virtual world.”

    “It’s a flip of the normal business model where we make stuff and hope people will buy it. You’re not just buying the product. You’re becoming a member of this community.”

    Why is the metaverse important for Adidas?

    Adidas and other longstanding clothing companies need the metaverse in order to remain on-trend. For example – Adidas’ competitor, Nike, has just opened a virtual Nikeland in Roblox, not to mention the fact that it has just acquired metaverse startup RTFKT. 

    Unquestionably, Adidas is standing out from the crowd by partnering and collaborating with existing Web3 stars and communities, rather than creating their own PFP projects. For example – Adidas partnered up with gmoney, who often turns down collaboration requests for other big brands. This creates value not just for the company itself, but for the Web3 community at large. 

    With this NFT drop, Adidas has joined Burberry, Louis Vuitton, Givenchy, and Balmain in their quest to take over the metaverse. 


    Are you tired of missing important NFT drops?

    Check out our NFT Calendar!

    Receive the biggest NFT news of the day & recommendations in our Daily newsletter. 

    • All of our news is being sent daily on Telegram
    • We summarize the biggest news daily on Twitter & Instagram 
    • Learn with video tutorials and subscribe to our Youtube Channel 

     


    All investment/financial opinions expressed by NFTevening.com are not recommendations.

    This article is educational material.

    As always, make your own research prior to making any kind of investment.

    adidas adidas metaverse adidas nft BAYC fashion Fashion nFT fashion nfts gmoney Metaverse NFT fashion PUNKS Comic The Sandbox
    Share. Facebook Twitter Pinterest LinkedIn Email Reddit WhatsApp
    Janelle Borg
    • Website

    Janelle is a freelance content writer with a passion for all things related to music, marketing and tech. She looks forward to bringing you more news relating to the fast-paced world of Crypto and NFTs from her home office in Brighton.

    More great NFT Evening content:

    NFTs on Facebook: The Time Has Finally Come!

    July 1, 2022 NFT

    Coca-Cola Pride Collection: NFTs For LGBTQIA+ Organization OUT

    June 30, 2022 NFT

    NFT NYC Was The Top NFT Event Of 2022: Here’s What You Missed

    June 30, 2022 NFT

    NFT Market Prediction Says It Will Be Worth £84bn By 2028

    June 30, 2022 NFT
    Latests NFT News

    NFTs on Facebook: The Time Has Finally Come!

    July 1, 2022

    What is Doxxing? Why You Should Know What It Means To Be Doxxed

    July 1, 2022

    Doodles 2: Everything About The New Doodles NFT Collection

    July 1, 2022

    Coca-Cola Pride Collection: NFTs For LGBTQIA+ Organization OUT

    June 30, 2022



    • Follow @NFTevening


    By signing up, you agree to the our terms and our Privacy Policy agreement

    NFT evening is the biggest website for NFT news. We are dedicated to supporting mainstream NFT adoption by making content fun & accessible. Learn about NFT collectibles, NFT art and the best blockchain games that even let you earn free crypto! Whether you want to invest in NFTs, create NFTs or simply collect them, NFTevening is the first stop for all the NFT news you need!

    Facebook Twitter Instagram YouTube
    Article Categories
    • Blockchain games
    • Collectibles
    • Crypto Art
    • Guides
    • Interviews
    • Metaverse
    • NFT
    • Sponsored Content
    NFT Calendar
    • Today’s NFT Drops
    • Upcoming NFT Drops
    • Solana NFT Drops
    • NFT Calendar
    • NFT Calendar : Add Your NFT Event
    Get In Touch
    • Advertise (Media Kit)
    • Collaboration and Press Releases
    • Job Opportunities
    • About Us
    • Contact Us
    NFT Beginners Guides
    • How to Sell NFT Art
    • How to Create NFT Art
    • How to Display NFT Art
    • How To Make Passive Income With NFTs
    • Best Crypto Wallet
    • Best NFT Coins
    • Best NFT Rarity Tools
    • What is a DAO ?
    • What Are Crypto Gas Fees ?

    Type above and press Enter to search. Press Esc to cancel.