The latest edition of Taobao’s Maker Festival comes with a difference: for the first time, a series of NFTs are debuting at the festival. Taobao, owned by tech and e-commerce giant Alibaba, has been holding the festival since 2016. An e-commerce website, Taobao enables individuals and small businesses to launch their online stores.
This year’s festival kicked off on July 17 and includes NFTs by Chinese artist Huang He Shan. For this, the artist has partnered with blockchain gaming firm Web3Games and decentralized application (dApp) platform NEAR Protocol.
What NFTs will Taobao feature?
At the festival, Huang is selling a series of real estate NFTs, which are in the virtual BuTu Garden Community. The community is part of the artist’s NFT collection called “Toorich City Series”, which features virtual real estate tycoon Mr Toorich.
The collection consists of ten luxury single-family villas. Previously, he had also launched the “Wild Design” series and the “Fake IKEA” series with 300 “high-end building units”, and 1,000 “Umbrella” NFTs. Day-to-day life and social needs have inspired Huang’s works.
To buy the NFTs, users can place an order on Taobao, and pay in Chinese Yuan. Post this, they will receive a link with the NFT.
For the festival, Huang worked with NEAR Protocol and Web3Games to bring the NFTs to life. In a blog, the artist noted that NEAR was user-friendly and made it easy to mint the NFTs. Because of these reasons, NEAR has given rise to several NFT projects. Recently, an NFT marketplace for Hip Hop Heads had also launched on the blockchain.
Taobao launched the Festival to give a platform for Chinese artists and entrepreneurs to showcase their work on Taobao’s website. This year, the festival is being held in the National Exhibition and Convention Center in Shanghai, and will culminate on July 25.
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