Art meets technology. Alibatta Records, a music label slash technology company, just sold Southeast Asia’s First Music NFT. The track was part of the 100 Creators: The Binance NFT Marketplace Launch last June 24.
Alibatta Records: Southeast Asia’s First Music NFT
Alibatta Records prides itself on being a technology company with the capabilities of a traditional music label. For example, artist management, music production and marketing. Based in the Philippines, the music label is on a mission to market Filipino artists worldwide.
Alibatta Records is led by a musician and tech entrepreneur trio. Geoff Mabasa, alongside co-founders Adrienne Cajayon and Charles Gener combines their music scene background with experiences from being parts of tech Giants like Grab, Tiktok and Binance.
The maiden offering of the music label is the “Craving” track, first released on the Binance NFT Marketplace as part of the launch. Craving is also Southeast Asia’s First NFT Music. Since its listing, Alibatta has auctioned all of its Record Store Day Editions. The record label will release the Standard, Diamond and Succubi editions in a few days.
Purpose
Ali Young sang the debut track. She’s a young Filipino musician and Youtube star who have amassed millions of views singing acoustic tracks of Taylor Swift. Ali represents the profile of artists that Alibatta is looking to sign-up. That is, up-and-coming artists who can potentially bring local Filipino talent world recognition through NFTs.
Co-founder Cajayon elaborated their mission. He said, “As musicians ourselves, we know how cutthroat the industry is, so we need to be utilizing new forms of tech to somehow level the playing field.”
Philippines leading Southeast Asia’s NFT Charge
The Philippines is a hot den for NFTs. So it’s only appropriate for the country to lead Southeast Asia’s charge into the NFT Space. In fact, three Filipinos participated in the official launch of Binance NFT Marketplace through the 100 Creators Campaign.
First is Luis Buenaventura of CryptoPop. He holds the record for the highest NFT sale by any Filipino artist when he collaborated with Jose Delbo, an Argentinian artist who has worked for DC and Marvel Comics brands in the past. Together, they were able to sell 222 editions for $1,999 each of their art “Satoshi The Creator valued around $400,000. Second is Marvin Germo, one of the Philippines ’ most sought-after investment speakers. Lastly, Musicians Josh Villena and Gep Macadaeg of the indie-alternative rock band Autotelic.
Apart from Digital Artists, a prominent Filipino sporting figure is also joining the NFT Space. Eight-division boxing champion and Philippine Senator Manny Pacquiao announced that he is launching an NFT Collection on Ethernity Chain.
Axie Infinity also exploded in popularity in the Philippines because of its play-to-earn model. Filipinos utilized the game to put food on the table amidst the pandemic. Crypto Consulting firm Emfarsis and Yield Guild Games released a mini-documentary following several Filipinos who play the game. The unique bunch included a mother,a pedicab driver, a fresh graduate and an elderly married couple.
Alibatta Records aims to leverage the NFT traction in the Philippines and usher in a new era for local artists.
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