This week, Animoca Brands makes headlines again with a new NFT collaboration, this time with the Planet Hollywood Group. Accordingly, the duo joined forces to develop an innovative project called The MetaHollywood.
As its name suggests, The MetaHollywood will encapsulate the iconic Hollywoodian atmosphere into a brand new Metaverse. From movie props to clips and photos, collectors will be able to trade valuable NFTs in this fascinating digital world.
What is The MetaHollywood?
Basically, The MetaHollywood aims to be a Hollywood-inspired metaverse. There, content creators will trade valuable collectibles, socialize, and explore virtual goods.
What’s more, the community will gain access to NFTs inspired by the Planet Hollywood Group’s top collectibles. For example, there will be movie posters, iconic props, and more – all digitalized as NFTs. Some of the props have been used by top Hollywood stars, including Sylvester Stallone, Jim Carrey, George Clooney, Jason Statham, and others.
All in all, collectors will be able to mint more than 60,000 pieces of motion picture memorabilia from Planet Hollywood as NFTs. Each digital asset will also bring exclusive perks to its holder.
“NFTs are an excellent form of storing culture, and Planet Hollywood owns some of the most fascinating moments in human pop culture,” said Animoca Brands’ CEO Yat Siu. “We are very excited to partner with Robert Earl and Planet Hollywood to bring MetaHollywood into the rapidly growing world of Web3.”