Two-time Oscar winner Anthony Hopkins is adding another feather to his cap. His next film “Zero Contact” will be premiering as an NFT on a new platform called Vuele.
Founded last month, Vuele is a joint venture of film production company Enderby Entertainment and FinTech platform developer CurrencyWorks. Zero Contact is claimed to be the world’s first full-length feature film to be sold as an NFT.
Anthony Hopkins’ NFT: All about the drop
Besides Hopkins, Zero Contact stars Veronica Ferres, TJ Kayama, Aleks Paunovic, Lilly Krug, and Martin Sternmark. It was fully produced virtually amid the COVID-19 pandemic.
“Everything about this film is unconventional, from the way we shot it using Zoom and remote production, to its distribution,” the film’s producer and director Rick Dugdale was quoted by Bitcoin.
A thriller, the movie follows five characters as they try to destroy the last invention of a “tech titan” played by Hopkins. The movie was produced in 17 different countries across the world, Dugdale further said.
“It only makes sense for a film like this to continue to break new ground by releasing via the blockchain. It’s a unique opportunity to be a part of history,” he added.
Along with the film, Vuele will drop four or five NFTs featuring behind-the-scenes footage, interview, and bonus features. The first NFT is likely to drop in late July or early August. While the makers are yet to announce a release date, the film’s poster notes that it “drops this summer 2021”.
What is Vuele?
Vuele markets itself as a “premier direct-to-consumer feature-length film viewing and distribution platform.” It aims to deliver feature films and other digital entertainment content as NFTs.
On the platform, members can buy and watch feature-length films and video content. Along with this, they will also have access to never-before-seen footage, exclusive Q&As, behind-the-scenes footage, and more. Zero Contact is the first film dropping on the platform.
The platform will soon launch more feature-length films, trailers for upcoming releases, “Making of …” featurettes, and rare “filmobilia” items among others. Users can sign up on their website to get the latest updates.
NFTs are becoming a game-changer
NFT’s massive popularity this year has led to virtually anything being stored as a digital asset. Be it sports, music, art, or movies, NFTs have found their way into industries of all kinds.
Kings of Leon, for instance, became the first band to release an album as an NFT. Recently, Maroon 5 released an NFT Collection with its latest album. Meanwhile, an ‘American Psycho’ NFT collection has also dropped on the Curio marketplace. Clearly, the industry has grown in leaps and bounds in recent months.
Now, with Vuele launching full-length feature films as NFTs, the bar has gone much higher for NFTs. Vuele aims to “disrupt” the way in which fans watch and interact with films. Moreover, as Dugdale noted, distributing movies as NFTs “creates scarcity in copies of the film, and protects against piracy.”
Only the future can tell if movie fans will embrace feature film NFTs the way music and sports enthusiasts have welcomed NFTs.
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