Argos — a popular catalogue retailer, recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package. Furthermore, the partnership includes LandVault, who helped Ocean Outdoor deliver the outdoor metaverse experience.
Apparently, UK retailer Argos is taking the big step in the metaverse world to become customers’ top of mind for tech products. Let’s look at the details of Argos advertisement and understand why Argos are advertising in the Metaverse.
Argos Advertisement On Billboard In The Metaverse
Recently, Argos collaborated with Ocean Outdoor and Landvault to drop a ‘Web 3 metaverse DOOH package’. To clarify, DOOH stands for Digital Out of Home.
The package launched with a dual-world campaign which promoted Argos’ brand and products. Furthermore, the dual-world campaign has already appeared in the Metaverse and physical locations.
The physical locations include Ocean’s Holland Park Roundabout tri-screen in London and roadside locations in Birmingham and Manchester. Alongside this, the metaverse location consists of an NFT replica of the same billboard inside Somnium Space VR Metaverse. It will run until October 23
Why Is Argos Advertising In The Metaverse?
Becky Desert — the campaign manager of Argos, said they hope to drive consideration and awareness of products that people don’t think of Argos for. Admittedly, she talks about how showing up in a new way is “Part of changing shoppers’ minds”. What’s more, Argon excitedly jumped on the opportunity to appear in the metaverse advert, primarily since it centres around tech.
Likewise, Catherin Morgan — Director of Ocean Labs, stated how Ocean’s Metaverse would give brands an edge to access young and tech-savvy users.
More Details On The Dual World Advertisement Project
Ocean Media, in partnership with LandVault, released Ocean metaverse collection. It’s a collection of 45 digital billboards in Decentraland and Somnium space and Ocean’s three NFT sites – the Loop where the campaign appeared.
More importantly, the screens occupy locations with maximum traffic, such as a conference centre, a GenesisVR Disco Club, and the most popular metaverse game zone. Additionally, the game zone includes Decentral Games — the busiest gaming area, responsible for more than 60% of traffic.
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