Today, the French Ligue 1 club AS Monaco confirmed its debut on the NFT market. Accordingly, the team partnered with Capital Block – an innovative NFT consultancy specializing in sports clubs.
In fact, this is the first France-based football club to sign with an NFT consultancy! Together with Capital Block, the team aims to build a powerful community while creating amazing fan experiences.
AS Monaco joins forces with Capital Block for NFTs
Starting this year, AS Monaco fans will be able to support the football club via NFTs too! Today, the popular French team revealed their partnership with the Capital Block NFT consultancy.
Basically, Capital Block will help AS Monaco boost their fans’ engagement in the Metaverse. What’s more, the company also develop tailored strategies to grow a powerful community around the club.
“We know the incredible advantages of building an NFT strategy for AS Monaco and will be implementing this in the coming months,” says Capital Block CEO Tim Mangnall. “We are really excited that football clubs across Europe are starting to realize the importance of having an NFT strategy and know those that do will benefit in many ways, as will their fans.”
Sports NFT collectibles are on the rise
Recently, we’ve seen many of the top football clubs worldwide tap into NFTs, including AS Monaco. For example, the fantasy football platform Sorare now boasts La Liga’s 20 Clubs. Obviously, this is among the most successful sports-focused NFT projects. Some NFT cards, such as the one featuring Lionel Messi, have sold for thousands of dollars or more.
Nevertheless, football clubs aren’t the only ones tapping into NFTs. Two of the most iconic tennis players of the moment – Serena and Venus Williams – are also collecting digital assets. Surprisingly, Serena Williams joined the SoRare Board of Directors as Board Advisor in January!
At this moment, AS Monaco’s partnership with Capital Block might pave the way for other football clubs to join the NFT space. In short, the digital experience of the consultancy and the fans’ excitement for the club are the ultimate recipe for success.
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