Ashanti has recreated her album cover for her latest venture into Web3. She is launching an NFT collection and this deal makes her the first Black female artist to be a co-founder of a Web3 company.
Ashanti broke onto the scene in the early 2000s making her solo debut. Since then she has been able to grow her talents and personal brand to still stay relevant for over two decades. With this next step in her career, she has partnered with EQ Exchange, a female-run Web3 company.
EQ Exchange allows artists to monetize their IP without experiencing any hidden costs. Both parties are extremely happy about this partnership.
Ashanti Transitions Her Focus to Launching an NFT Collection
Its been 20 years since her debut album and for this NFT drop she has recreated her first album drop cover. As previously mentioned EQ allows artists to use their own IP. In regards to this, Ashanti commented, “it’s so important to get the message across that artists should own their IP.”
The music industry has been an unfair one for a long time, with record labels essentially owning an artist’s rights. This can hopefully be no more with the emergence of NFTs and Web3. Ashanti wants to be a proponent of change and inspire people to stand up for themselves.
For too long now artists have been receiving an unfair cut of royalty fees and haven’t been fully able to produce what they want. Ashanti is conscious of this and is super optimistic about the future of a way more equitable music industry.