Asprey and Bugatti Unite With Phygital NFT ‘Objet’ Eggs

Bugatti and Asprey join forces to create a limited-edition collection of exquisite ‘objetNFT eggs that embody the timeless creations of the Bugatti family and Asprey’s heritage and craftsmanship. The Royale Edition of the Asprey Bugatti Egg Collection is designed by Asprey Studio. It represents the next evolution of a partnership between the two luxury brands that began in early 2022. Therefore, this collection enables the two luxury brands to work in both the physical and digital realm. Let’s take a look!

up close detail of Aspley egg with diamond lattice

Bugatti x Asprey NFT Collection: All You Need to Know

The limited-edition Bugatti NFT collections are backed by the blockchain and use Asprey Studio’s cutting-edge production techniques and materials. Therefore, the Asprey Bugatti Egg Collection is both, a physical “objet” and NFT generative artwork. It is also the first ever collection by two luxury brands using a state-of-the-art technique. This is in terms of inscribing digital content on the Bitcoin blockchain. So, this ensures the artwork will last indefinitely.

Metagood brought the egg to life and helped put the collection of NFTs on bitcoin using ordinals. Speaking on the partnership, Ali Walker, Chief Creative Officer at Asprey Studio, said: “We are proud to present the Asprey Bugatti Egg Collection, not only does this push the boundaries on a production level, but the generative art – coded by our strategic partner and Bitcoin experts Metagood – using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin is a new form of expression and art itself. The NFT and the sculpture are linked by this equation.”

A Long and Complex Process

Carlo Bugatti, Ettore Bugatti’s father, inspired the Royale Edition of the Asprey Bugatti Egg Collection. It is he who once said: “The purest perfect shape of nature is the egg.” The eggshell of the Royale Edition is carbon fiber and intricately crafted into the perfect egg shape in a long and complex process. This process is completely free from disproportion or imperfection. Moreover, it is encased within a sterling silver diamond weave lattice, gently angled downwards to a curved base. This shape portrays movement and echoes Asprey’s heritage in jewelry. It also combines the ornate furniture designs of Carlo Bugatti and the art nouveau, an era significant to both brands.

a light blue bugatti NFT egg with diamond lattice on top

The surface of the egg itself displays a “Dancing Elephant” motif. This is recreated in perfect detail from one of Rembrandt Bugatti’s original sculptures. Asprey Studio travelled to the home of Bugatti in France to accurately 3D scan the bonnet mascot of one of the few remaining Type 41 Royale cars, to recreate the sculpture in minute detail.

4 images of bugatti NFT egg black background light outline

The intricate lattice and carbon fibre shell opens with a complex hinged Asprey diamond door. This reveals a scene of the Chateau Saint Jean – the iconic home of Bugatti in Molsheim. In front of which is a sterling silver stylized Bugatti Type 41 Royale Esders, removable should the owner wish.

More About the Collection

Wiebke Stahl, Managing Director at Bugatti International, states: “Ettore Bugatti believed in aesthetic engineering, creating art out of each component of his vehicles. He saw the world through the eyes of an artist, taking inspiration from the work of his creative family. We maintain these values to this day at Bugatti, working closely with our partners like Asprey to create objet d’art in the vision of our founder. The creation of the Asprey Bugatti Egg Collection is a wonderful homage to our history and the creations of Ettore, designed with the pioneering spirit and attention to detail that led to his brand becoming revered throughout the world.

The Asprey Bugatti collection also coincides with the opening of Asprey Studio Gallery in Mayfair in April 2023. This collaboration between two of the world’s most prestigious luxury brands promises to be a stunning tribute to the vision and creativity of Ettore Bugatti and Carlo Bugatti. Furthermore, it is also an innovative step forward in the luxury web3 space.

Related posts