A small crypto startup has big plans for augmented reality NFTs. Anima, founded by the creators of Flipboard acquisition Ultravisual, blends AR and NFTs seamlessly. It creates a unique experience for viewing and discovering crypto assets.
While the purpose of AR has typically been to find ways for digital elements to blend in with the real world, Anima is looking at it the other way around. Their technology focuses on giving NFT owners a new way to interact with their purchases.
Augmented Reality and the tactile NFT
Anima’s dedication to a tactile experience with their digital art is an important one. While physically holding an image isn’t absolutely necessary, it does create a whole new experience that is hard to describe. Two examples on the Anima website — demo experiences — make the difference clear. The ability to rotate and manipulate a piece of art changes its meaning.
In one of the demo pieces by Kyle Owerko & Stargate, a silver boombox is placed above an endless cloudy sky. In another by Michael Kagan, a chrome space suit floats in a dark void. Both NFTs are visually striking on their own, but exist in a whole new way when they can be rotated and manipulated.
The next frontier in NFT experiences
The world of NFTs is constantly changing and improving upon itself, but for the most part, it’s still based in a simple 2D world. The innovations Anima is bringing to the table mean the experience of owning an NFT might be changing soon. As more improvements make their way into the marketplace, we may look back on 2021 as the quaint old era of the “static” NFT.