An Australian company is bringing NFT cereal toys to market in a brilliant merging of ideas aimed at saving the environment. Alt Saints will sell cereal packages that unlock limited-edition tokens. But those tokens will also tell a story that educates buyers young and old about the dangers the world faces.
1% of the company’s revenue will be donated to grassroots environmental organizations like the Jane Goodall Institute. The NFTs will depict endangered species, with information about how and why they’re endangered, and why they must be saved.
NFT-enabled cereal a real growth opportunity
Charbel Zeaiter, founder of Alt Saints, told WhaTech the current NFT boom is just the beginning. “When the dust settles and the real value and utility of NFTs emerge, there are vast opportunities,” he said. The scarcity of tokens, when mixed with the mass-production of food products, opens up interesting markets.
He also hinted at the idea of Alt Saints NFTs becoming more than simply digital art, but taking on a utility token-type role. Future versions may include users’ NFTs as avatars or power-ups in a game. The possibilities are virtually limitless. “Bridging food, content, media gaming and unique NFTs,” is a market no one has tapped.
A wealth of possibilities unfolding
Alt Saints is just the latest company finding new and exciting ways to use NFTs. The idea of replacing cereal box toys with crypto tokens may seem obvious in retrospect, but it could prove revolutionary. And especially when paired with environmental causes — a particular sore spot for NFTs lately — it could be a boon to the industry.