Popular play-to-earn crypto/NFT game Axie Infinity has made a major move by releasing ‘Axie Infinity: Origins’ on Apple’s App Store. The game developed by parent company Sky Mavis, takes a strategic step aims to regain the user base lost during a challenging year for the company in 2022. The limited release initially targets Latin American and Southeast Asian countries. This provides valuable user retention data for an upcoming global launch.
Axie Infinity on the Apple NFT Marketplace
The availability of ‘Axie Infinity: Origins’ on the Apple App Store presents a significant opportunity for Sky Mavis. It leverages the platform’s popularity and accessibility, hence driving growth for Axie Infinity. This milestone not only impacts Axie Infinity and Sky Mavis but also signifies a crucial step in the mainstream acceptance of blockchain-enabled applications in the web3 gaming space.
Despite previous controversies surrounding NFTs, Apple’s decision to include Axie Infinity signifies a growing acceptance of web3. However, the 30% revenue share demanded by Apple for in-app sales remains a hurdle. Sky Mavis co-founder Jeffrey Zirlin acknowledges the challenge but remains hopeful for future progress.
Alongside the Apple release, Sky Mavis also launches Mavis Market. This is an NFT marketplace powered by their native Ronin blockchain. The marketplace also features collectibles from third-party developers utilizing Ronin.
Future Visions for Axie Infinity
The introduction of Axie Infinity on the App Store and the launch of Mavis Market demonstrates their determination to rebuild and expand after suffering a major setback in 2022 due to a hacking incident. Sky Mavis CEO Trung Nguyen emphasizes the company’s commitment to their vision and collaboration with app stores.
Regarding this progress, he states, “Sky Mavis remains dedicated to our vision of creating a digital nation where players are owners, and we are thrilled to collaborate with app stores in expanding our ecosystem to a new wave of Lunacians.”
As Axie Infinity aims to recapture its user base and explore new horizons, the industry eagerly awaits its progress. This moment serves as a defining chapter in the evolution of web3 gaming. It potentially shapes the future of this burgeoning sector.
About Axie Infinity
Axie Infinity made history as the first NFT game to exceed $1 billion in sales. This solidifies its position as a play-to-earn pioneer. As the top NFT game, Axie Infinity is leading the way in utilizing NFTs for user acquisition, mass adoption, and volume generation.
The play-to-earn model allows players to earn rewards simply by playing the game, with full ownership of their in-game assets as NFTs. There are multiple avenues for earning, including playing and selling Smooth Love Potions (SLP), breeding Axies, staking Axie tokens, and investing in rare Axies. With abundant growth opportunities, Axie Infinity continues to captivate players and investors alike.
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