As Adidas makes its metaverse move, top NFT projects, including the Bored Ape Yacht Club (BAYC), has hinted at a partnership with the sportswear brand. Yesterday, BAYC tweeted a picture of an ape wearing an Adidas hoodie. Moreover, the hoodie features logos of BAYC, Adidas, as well as Gmoney and Punks Comic.
While BAYC is a top NFT collectible featuring 10,000 digital apes, Punks Comic is an NFT Comic based on CryptoPunks characters and their holders. On the other hand, Gmoney is a Puerto Rico-based NFT collector.
BAYC X Adidas: What we know so far
To be honest, there isn’t much to go on at the moment. All we really have is a picture (rather, three pictures). Gmoney and Punks Comic too have posted silhouettes in Adidas clothing. However, none of the brands has confirmed a partnership with Adidas.
What we do know for sure is that Adidas announced its partnership with Coinbase last week. “We’ve partnered with @coinbase. Probably nothing,” the brand tweeted on November 24.
Moreover, it purchased a parcel of land on The Sandbox metaverse! Confirming the purchase, the sportswear giant asked its Twitter followers, “What should we build, together in The Sandbox?”
The brand was replying to a tweet by the metaverse, which said: “Hey @adidasoriginals, impossible is nothing in the Metaverse. What if we invite all of the original thinkers and do-ers to design our future together?”
Earlier this month, Adidas had also launched POAPs on the Adidas confirmed app. Back then, it had said, “This digital collectible is our way of rewarding you for following your curiosity… this token proves you were here from the beginning of this journey.”
Clearly, Adidas is going big on the metaverse! The possible partnership with BAYC, G-Money, and Punks Comic may result in some Adidas wearables for metaverse avatars. Or maybe we will get to see some limited edition NFTs! For the time being, we can only speculate. We sure are living in exciting times and we can’t wait to find out what Adidas has in store!
It’s raining brands in the metaverse!
Ever since Meta (formerly Facebook) announced its plans to enter the metaverse, a slew of brands has followed suit. Microsoft, for instance, announced it will launch Mesh for Teams to enable people to create “a shared sense of presence on devices.” Just days back, Pokémon Go Maker, Niantic raised $300 million to build a “real world metaverse”. Unlike Facebook and Microsoft’s plans, Niantic aims to add a digital layer to the real world.
Recently, Sports giant, Nike also revealed its virtual world, called “Nikeland”, on video game and metaverse platform, Roblox. Nikeland is rife with buildings and arenas and has plenty of mini-games for people to enjoy. On the other hand, to help brands enter the metaverse and advertise the products, Social VR platform Somnium Space has launched exclusive NFT billboards. They are already a hit with some fetching over $100,000!
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