A New Zealand band are helping blur the boundaries between IRL and virtual with their latest track. Beacon Bloom’s NFTs and metaverse are now accessible via the troupe’s new video, complete with embedded data.
The genre-straddling three-piece comprises Ryan Ferris, James Allen and Joss Doge. Together, they wanted to combine the virtual and real world, and link both through music. They also envisaged a portal that leads to an endless series of possibilities. All of which they have achieve, presenting fans with a chance to buy non-fungible tokens and make cryptocurrency transactions.
Beacon Bloom NFTs and Metaverse Start with a Video
Critics have long mused over the death of music videos as a truly groundbreaking format, but the Beacon Bloom NFTs and metaverse could beath new life into these shorts. To dive into this virtual territory fans simply sit back and watch the footage made to accompany the track ‘Nothing Here But You’. That imagery features QR codes, and when these are scanned you will be taken through a proverbial wormhole.
Once on the other side, you can bid on NFT assets, which include merchandise and passes to future gigs and rights to a private concert. Participants can also compete in contests that only exist in the band’s created world.
According to Forbes, 10% of any revenue generated from this concept will go to The Orangutan Foundation and Regenerative Agriculture. The overall project is a collaboration between Mango at Charged Particles, Beat and Path records, Richard Dixon’s Cryptovoxels NFT Virtual Gallery, and band management Ashby Projects.
Take a look at the video below. When you’re done exploring catch up with more music NFT news, including NEAR Blockchain’s non-fungible hip hop icons. And don’t forget to read up on why rapper Jay-Z is suing former partner Damon Dash over a new drop.
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