In what’s being touted as the world’s first NFT beauty pageant, this year’s Miss Universe Thailand event will incorporate NFTs and crypto into proceedings.
The event, which is still accepting contestant applications, takes place on 24th October. Additionally, they partnered with the Bitkub group this time around.
Perhaps not a familiar name globally, Bitkub is Thailand’s market-leading digital asset and cryptocurrency exchange.
Top Prizes in this Beauty Pageant: An NFT and a bunch of crypto
Although the details are not yet clear, allegedly Bitkub will issue collectible NFT cards for the contestants. Essentially, the aim is to bring the technology to the attention of a wider audience.
In addition, the Miss Universe Thailand winner will receive part of her winnings payment in the form of digital assets. This means the Beauty pageant winner receives an NFT and even some crypto.
This is similar to recent trends in European football. Earlier this year, then-Juventus player Cristiano Ronaldo received club-issued tokens as a reward. The star player also received an NFT trophy.
In the summer, Lionel Messi received part of his signing-on fee at Paris St Germain in the club’s fan currency.
Bitkub Academy: NFT and blockchain Education
Minting NFTs and offering crypto winnings is one part of Bitkub’s strategy. In addition, the Thai exchange states that it will open up its Bitkub Academy to the Miss Universe Thailand contestants.
Apparently, the role of the academy is to provide education on cryptocurrency and blockchain technology. To clarify, their website provides tutorials on crypto assets, blockchain history, technology, and economics.
Beyond Miss Universe Thailand
Bitkub are also exploring the possibilities of gamification. Illustrating how gamification may shape the future of NFTs, there will also be a tie-in with Morning Moon Village. Although not extremely famous, this is a respected exploration farming game linked to DeFi yield farming.
Obviously, the game is part of the Bitkub ecosystem and will feature the beauty pageant NFT from the Miss Universe Thailand competition.
In a press conference, Bitkub founder Topp Jiruyat Srupsrisopa spoke of hope and inspiration, and referred to the beauty pageant as, “a prestigious entertainment platform with an accumulation of more than tens of millions of viewers”.
That’s an audience worth capturing, and it seems that NFTs are the way to do it.