Beeple, the highest-paid NFT artist, is out to set new records! After selling an NFT for a record-breaking $69 Million, he takes on a new role as the co-founder of an iconic moments NFT Platform. We.new will immortalize moments of human achievement in sports, music, art, fashion and more!
We.new: Beeple’s Iconic Moments NFT Platform
Rightfully so, Beeple’s NFT Platform has an all-star backing. First, it is a collaboration with industry giants like TIME, Universal Music Group, Warner Music Group, Wasserman, and Endeavor. Then, he onboarded Ryan Schreiber, the founder of Pitchfork as Wenew’s editor-in-chief. Schreiber’s chief task is to curate the moment that will be featured on the platform. For example, career highlights from athletes, artists and other prominent figures.
Beeple explained the purpose of the platform vis-a-vis historical moments across various fields. He said, “They give people a way to meaningfully engage with the memories and moments that matter to them — maybe even inspired them or shaped who they are in some way. We.new exists to facilitate and make concrete these once-abstract connections.”
We.new will host auctions and direct sales of Ethereum-powered NFTs. Apart from digital NFTs, the platform will also offer real-world digital displays called “physical artifacts.” Moreover, fans can also score unique experiences like meet and greets with the featured artists and athletes.
Andy Murray’s NFT Auction
We.new is ready to start the ball rolling. It will host its first auction on July 2- 5 featuring Tennis Star Andy Murray’s journey to winning Wimbledon in 2013. The series also includes his emotional runner-up speech, best shots from 2012 and eventually, his victory speech.
The NFTs are reasonably priced from $49 to 4,999. The more expensive ones will come with actual memorabilia like a signed poster, tickets to Wimbledon 2022, a replica trophy, or a digital display.
At the very high end, We.new will be auctioning off an NFT commemorating Murray’s game-winning point. The highest bidder will play a tennis game with Murray in real life for 30 minutes.
We.new vs Other NFT Platforms
We.new takes the concept further by including other areas aside from sports. In addition, the iconic moments NFT Platform has locked in on a new target: the music space. This is where Schreiber’s expertise as the founder of an online music publication will play out.
Schreiber will look for prominent figures and build a narrative and story arcs around them, identifying where NFTs can be integrated. Michael Figge, a Wenew co-founder, explained why the iconic moments NFT Platform focuses on the history and story component. He said, “A lot of things in the NFT world feel like a cash grab right now, and we wanted to put storytelling first.”
Beeple is starting a new journey to power fans and collectors to buy moments in time with the new platform. He already achieved something beyond imagination so let’s see if he can execute a brace.