Recently, the Binance team launched Binance Alpha 2.0, expected to open the gateway for direct DEX trading on Binance, the world’s leading CEX platform. This update has stirred excitement among investors and Binance users, as it enhances investment opportunities and improves the platform’s user-friendliness.
What are Binance Alpha and Binance Alpha 2.0?
Binance Alpha is a platform within the Binance Wallet ecosystem designed to showcase early-stage cryptocurrency projects with growth potential in the Web3 space. It serves as a pre-listing token selection pool. Binance Alpha allows users to discover and invest in promising tokens before they might be listed on the Binance Exchange. Its key features include a user-friendly Quick Buy option and a 24-hour showcase period for tokens. Besides, the integration with the Binance Wallet enables efficient purchasing with anti-MEV protection and slippage adjustments.
Binance Alpha acts as an educational initiative, not a guarantee of listings, helping users engage with emerging crypto projects while emphasizing risk awareness due to the speculative nature of these investments. Binance may consider listing some tokens spotlighted on Binance Alpha in the future; however, it does not guarantee this. Binance’s experts have selected COOKIE, AIXBT, CGPT, Cheems, TST, SHELL, and GPS for listing on Binance Exchange due to their outstanding performance.
Binance is now positioning Binance Alpha as a launchpad for early-stage investments, ranking below already-listed technology tokens on the exchange. BNB Chain DEX tokens and tokens currently featured on Binance Alpha but not yet listed have a high investment potential, as they stand a strong chance of being officially listed in the future.

Source: Binance
Binance Alpha 2.0 is an enhanced version of Binance Alpha, to improve functionality and user experience to meet evolving market demands. Binance expects Binance Alpha 2.0 to include advanced features like a more intuitive interface and deeper ecosystem integration. It also provides greater transparency with community-driven token selection. The main purpose of Binance Alpha 2.0 is to further empower users to explore and invest in early-stage tokens, maintaining Binance’s focus on innovation in the Web3 space. Additionally, it will address risks associated with volatility and regulatory challenges, ensuring alignment with Binance’s broader crypto ecosystem strategy.
How to use?
The Market section features a dedicated “Alpha” tab, allowing users to browse featured Alpha Tokens without switching to Binance Wallet (unlike the previous version of Binance Alpha). Users can search for Alpha Tokens directly from the homepage, in both the “All” and “Alpha” sections. Each Alpha Token has its own information page, displaying real-time price charts, key project details, and trading options.
With Binance Alpha 2.0, users can explore and purchase on-chain tokens directly on Binance Exchange. They no longer need to withdraw assets to an external wallet or create an on-chain wallet. This feature allows Binance users to use their balances in Binance exchange accounts to buy Alpha Tokens seamlessly.
By utilizing CEX funds for DEX trading, Binance Alpha 2.0 removes unnecessary steps and lowers transaction costs. It also simplifies the trading experience, making decentralized trading more accessible for Binance users.