BMW NFTs are coming to owners in Thailand, as the German automaker continues to roll out implementations of blockchain technology. The NFTs will be accessible via a Web3 Rewards App, built with the help of Coinweb and settled by the BNB Chain. BMW is angling to create an ecosystem where customers can spend with BMW through the loyalty points that they earn.
What is the BMW NFT Reward App?
BMW is intent on integrating blockchain technology into its stack over the next few years. The Web3 Rewards App is a big step in the direction they want to go, as customers will be rewarded for behaviors that drive value for the brand. Furthermore, customers will have the opportunity to utilize their rewards in the ecosystem and earn BMW products. This initial rollout will take place in Thailand, with the potential to go global in the future.
Who Is Helping To Create The App?
BMW has partnered with two Web3 companies to create the NFT Rewards App. BNB Chain and Coinweb will be supporting the endeavor with their tech. BNB Chain will be settling the transactions for the ecosystem. Meanwhile, Coinweb will be working behind the scenes to provide the infrastructure for BMW’s decentralized network. Therefore, BNB and Coinweb are a strong partnership for BMW, where each entity is set up to deliver its best. The results should be astounding.
The Future of BMW and Blockchain?
BMW continues to implement blockchain technology into its overall strategy. This is after utilizing the tech internally for operations since 2018. Finally, this could be the foundation for an entirely new BMW ecosystem. Now that’s the kind of thing we like to see.