Bondly Announces Strategic Name Rebrand To Forj

Bondly Finance, the leading NFT solutions provider, is changing its name to Forj. This innovative company, a subsidiary of Animoca Brands, is rebranding. The company has big plans for the future and sees itself as an integral part of the Web3 ecosystem. 

Why is Bondly Finance changing to Forj?

Forj, formerly Bondly Finance, wants a name that represents the future of its company. The name reflects the ongoing changes in the brand’s business and focus.

This strategic shift will allow them to focus on mass-audience onboarding to the world of Web3 and NFT technology across music, sports, lifestyle, celebrity brands and gaming.

The extensive rebranding into Forj is by several leading brand design experts whose clients include household names such as Uber, Disney, and Coca-Cola.

Previously, as Bondly Finance, Forj has been involved in remarkable partnerships. These include world-famous names such as Logan Paul, Lewis Capaldi, and Bandsintown. Also, not forgetting, they built the first official Ethereum to Cardano NFT bridge. 

Leading the way in Web 3 mass adoption

“The Forj brand launch marks a major milestone in our project’s journey as we prepare for mass adoption of Web3 and NFT technologies,” said Harry Liu, CEO. “Tomorrow’s consumers won’t think twice about entering the metaverse to watch their favourite band or buying the latest trainers as an NFT for their avatars, and Forj is positioned to facilitate that leap for Web3 beginners and experts alike.”

Finally, the name change is just the start. Forj, along with Animoca Brands, has several announcements coming in the coming months.