BoohooMan has announced that it will release its first-ever NFT collection. The famous men’s fashion brand will be entering the Metaverse with an eight-dimensional NFT given to eight lucky winners. The NFTs will mint on Ethereum and distribute on OpenSea for anyone to win.
BoohooMan’s First NFT Collection
BoohooMan will be releasing their first NFT collection on the Ethereum blockchain, specifically on the OpenSea platform. The collection will be eight-dimensional, with each NFT being one-of-a-kind. The NFTs will be awarded to eight individual winners who enter the BoohooMan NFT competition.
As mentioned, the NFTs will mint on the Ethereum platform, the second largest blockchain platform after Bitcoin. Winners of the NFT competition will receive their NFT prize as an airdrop. BoohooMan is creating their very own Metaverse. This is a huge turn of events in the world of fashion.
This NFT collection follows the recent success of BoohooMan’s augmented reality campaign that launched last month. This NFT collection is yet another step further towards expanding in the future technology market. BoohooMan’s jump into the NFT market has surprised many, veering away from their usual path.
Revolutionising Fashion with Wearables
Boldly, they are one of few in the mainstream fashion market to make the initial jump. As a result, the brand is looking to get ahead of its competitors in the market. Admittedly, it’s a smart move as everything metaverse is flying off the shelves. MANA and SAND saw incredible growth this year. Not only that, but metaverse brands have seen success with wearables along. Thus, BoohooMan sees the potential of the NFT market and how the technology will change the fashion industry.
It’s not the first time fashion brands have expanded into NFTs, they are using wearables to extend out into the Metaverse instead. Metaverse wearables are a huge market right now. Naturally, they want to get in on the action. Basically, BoohooMan is beginning to reimagine its apparel in the Metaverse.
Their venture into NFTs will not go unnoticed by competitors. Recently, more and more brands move towards digitizing their apparel. In fact, we have seen both Nike and Adidas drop fashionable avatar projects just this week.
As a result, they are leading the way into ever-evolving markets. As more large fashion brands begin to extend into NFTs, fashion may see some changes. Perhaps in the future physical apparel may be paired with your digital clothing on the blockchain.
In conclusion, BoohooMan’s release of its first-ever NFT collection may help to revolutionize the mainstream fashion industry. As more brands release NFTs to mirror their physical products, brands will gradually enter the Metaverse. It seems the lucrative nature of NFTs is too difficult to resist: BoohooMan is the perfect example.