The world renowned alcohol brand, Anheuser-Busch InBev (AB InBev), have launched into the scene with its new Budweiser NFT project. They have partnered with new NFT media shop, VaynerNFT, for a “long-term business play”. The beer industry giants are VaynerNFT’s first client, vice president of AB InBev global brands told CoinDesk.
VaynerNFT is owned by internet entrepreneur and ‘VeeFriends‘ creator, Gary Vaynerchuk. Recently, he even launched his own NFT as a scholarship token! Allegedly, the partnership will see ticketing and merchandise turned into NFTs.
More on the Budweiser NFT collection
Initially, the NFTs will focus on the intellectual property of Budweiser. Currently, the beer company is the ‘world’s most valuable beer brand’ and was worth US$14 billion in 2020.
Oppy said that Budweiser’s breadth gave them an “opportunity” and thought to “go big into” NFTs. “…because we don’t think that this is just a fad. We think that this is going to change the way people think about their sponsorship properties in the future.”
With Budweiser, the company is planning to go “deeper” into the NFT space. One potential project is “experiential NFTs” where sports and music fans with NFTs can get access to celebrities. Some of the NFTs under the works include tokens for collectibles, memorabilia, apparel, merchandise, and experiences. In addition, they are also creating NFTs for Super Bowl tickets and sideline spots at the World Cup.
This Budweiser NFT project is not AB InBev’s first stint with NFTs. Stella Artois, another of their brands, has conducted many NFT charity auctions; including drops with the horse racing game, Zed Run and Marcus Samuelsson’s fried chicken recipe.
As the popularity of NFTs skyrocket, numerous global brands have started dipping their toes in the NFT craze. Denver Beer Co., for instance, auctioned Beer-For-Life NFTs last month. The unique NFT offers a lifetime supply of four beers every day!