Luxury brand Burberry is getting into the NFT scene with a new limited-edition toy for Mythical Games. The digital vinyl toy is part of Blankos Block Party, a multiplayer open-world concept with collectibles. The toys launch in July.
Block Party is built around Blankos, the NFT vinyl toys. Users can collect, upgrade and sell Blankos in a play-to-earn economy. And with thousands of iconic designs to choose from, each Blanko has its own special personality. Burberry being added to the mix brings a whole new kind of style to the digital world.
Burberry and the invasion of elite culture
The Blankos deal isn’t the first time a company associated with “elite” culture has dabbled in the NFT space. Recent moves by Gucci and Sotheby’s prove the worth of crypto. And yet most other projects have been examples of a high-class brand trying to repeat their physical-world success in the NFT sphere. Burberry is producing content that belongs to the digital world itself.
As more brands see the value in creating content for NFTs, partnerships like this will become more common. Blankos already uses one-of-a-kind designs from known artists for their characters. But the real value for many brands isn’t in trying to find the value of NFTs. It’s in finding a way to bring value to NFTs that already exist.
Next steps for Blankos NFTs
With a major deal like this, the big question is what Blankos plans to do next. Burberry fans may just be the tip of the iceberg in terms of growing their audience in new and exciting ways.
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