A new cannabis NFT platform called GROW.House is helping to merge a pair of fast-growing worlds. Through innovative crypto technology, GROW is teaching cannabis users about NFTs, and vice versa. By using a game-centric base, they are using familiar concepts to educate and develop both sides of the equation.
The core of the GROW system is a familiar metaverse game, where players cultivate territory and customize their avatars. But where other games might use diamonds or coins, GROW lets users buy land as NFTs. As seeds mature, they become strains — a familiar concept for cannabis fans. By gamifying the activity, crypto-minded users are gently introduced to the basics of cannabis.

Cannabis NFTs as real-life growth opportunities
The big difference between games like Farmville and GROW.House is in the currency. In most games, owning and cultivating a piece of virtual land might earn a user some in-game coins. But because of GROW’s NFT underpinnings, growing a patch of cannabis earns real tokens, with real-life value.
The $GROW token that underpins the metaverse is a potent altcoin that increases in value the more people play the game. The connection of these two concepts — along with the educational aspect in terms of strains and cultivation — makes GROW a self-reinforcing ecosystem. It grows because it grows.
Welcoming communities are key
GROW’s core strength is its joining of the NFT and cannabis communities. Both are famously welcoming and helpful, without the toxic competition that mars other projects. By meshing them together so tightly, GROW is aiming to expand both markets, while providing a fun experience for everyone.
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This article is educational material.
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