Alexandre Arnault just introduced the ultimate flex for his CryptoPunk #3167. The LVMH heir now sits at one of the top seats in his father’s newly acquired jeweler, Tiffany & Co., and created another piece of CryptoPunk jewelry. The rose gold and enamel CryptoPunk features Sapphire and Mozambique baguette Ruby glasses, and also a yellow diamond round earring.
@alexarnault x Tiffany & Co.
Before joining Tiffany & Co., Alexandre was the young president of LVMH’s luxury luggage brand, Rimowa. Under his leadership, the brand was influential in propelling LVMH’s digital strategy forward. There were collaborations with Supreme, Virgil Abloh, Fendi, and others. At the young age of 25, he was reportedly the first to identify Rimowa as a potential acquisition, and the rest is history. In addition, he also sits on the board of directors for the French supermarket chain Carrefour.
The executive vice president of product and communications at Tiffany & Co. has gone to work immediately. Not long after he assumed the role, he has helped to score Beyoncé and Jay-Z‘s new campaign. This new campaign sees Beyoncé channeling Audrey Hepburn’s iconic Breakfast at Tiffany’s character, Holly Golightly.
In an effort to push the brand’s digital strategy, the company also released TiffCoin. The coin comes in physical forms, which are essentially limited-release 18k gold coins. The top TiffCoin owners will gain access to exclusive product launches, NFT releases and invite-only events. This is currently not a cryptocurrency, but the term has been floating around Arnault’s Twitter, and even some official announcements. We’ll see if TiffCoin goes digital one day.