Deadfellaz Signs with Talent Agency UTA to Build Brand Partnerships, Gaming, & More

Various DeadFellaz avatars

Deadfellaz NFT collection yesterday, April 19, announced it has signed with the global talent, entertainment and sports company, United Talent Agency (UTA). As part of this exclusive representation deal, UTA will help Deadfellaz to grow the project through brand partnerships, merchandising, gaming, and live events. 

Various DeadFellaz avatars

DeadFellaz NFT has inked a deal with UTA. Credit: DeadFellaz

“It is an honour and a pleasure to work with the team at UTA, who understand both the web3 space and our vision for Deadfellaz deeply,” said Deadfellaz co-creator, Betty. “This relationship combined with our boundary-pushing innovation paints a very exciting picture for the future of The Horde.” 

Deadfellaz x UTA: What we know so far

UTA is known for representing some of the most iconic artists, creators, and changemakers in the world. The list includes actors, athletes, writers, gamers, and musicians, to name a few. The agency has also established itself in the NFT space.

Since its launch in 2021, UTA has facilitated more than 30 NFT drops and partnerships. UTA’s collaboration with Deadfellaz comes as part of its mission to support underrepresented creators in the space. Previously, the agency has signed deals with CryptoPunks, Meebits, and Autoglyphs.

“We’re really excited to support not only a female-led project, but one that has continually vouched for authentic inclusivity and diversity in web3 since its inception,” Lesley Silverman, the head of Web3 at UTA, told The Hollywood Reporter.

Going forward, UTA will represent Deadfellaz in all areas. To explain, the project will be able to expand into other areas like brand partnerships, merchandising, gaming, and more. Meaning, all the more utility for the project’s community members!

DeadFellaz x UTA

DeadFellaz announced the UTA partnership on Twitter.

Deadfellaz continues to grow

Pseudonymous creators “Betty” and “Psych” launched Deadfellaz in August 2021. Since then, the project has grown remarkably, becoming one of the most beloved collections in the space. The collection features 10,000 algorithmically generated “undead” avatars. One of the main highlights of these avatars is that they are genderless!

What’s more, a range of celebrities have aped into the project. Lil Baby, Steve Aoki, Reese Witherspoon, Dillon Francis, Lionel Richie, and more hold one or more Deadfellaz NFTs. This isn’t really surprising as the project offers its holders many benefits.

For instance, all holders get access to exclusive merch, community competitions, virtual events, metaverse platforms, and all future collections. The project has also built partnerships with notable changemakers in the space such as Steve Aoki, Fvckrender, Pak, and Ozzy Osbourne. More recently, it partnered with Neuno to give members exclusive digital wearables and physical merchandise designed in partnership with Giuseppe Zanotti. 

At present, the collection’s floor price is 2 ETH (about $6,200). Besides, it has raked in nearly $82.7 million in sales so far on OpenSea. 

“Betty and Psych are true visionaries and leaders and we’re looking forward to all the ways we can work with them to bring value to the Deadfellaz community and make the metaverse a more equitable space,” Lesley added.

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