Delirious Mind Travelers NFT Collection is taking over the streets of Hong Kong! The team managed to score the most strategic advertising spot in the city! Now a humongous banner advertising the new NFT project greets the 7.5 Million passengers of the central subway stations.
This NFT project is the brainchild of a group of four recent bachelor degree holders who intended to sell cartoons and koalas in their digital form. According to the website, they advocate mindfulness and well-being on the journey of self-discovery. This big PR move aims to boost the project ahead of its public minting on January 13.
About Delirious Mind Travelers NFT Collection’s Advertising Campaign
The primary purpose of the advertisement is to generate awareness and hype that NFTs are the current trend and are very lucrative. Hence, the team chose verbiage like “NFTs: Art with utility. More than just a JPEG. NFTs going mainstream is inevitable. Three letters. Infinite potential.”
The Hong Kong NFT market is heating up. In fact, other collectors and communities in Hong Kong have launched different campaigns to sell NFTs. For example, Degenerate Ape Academy ran a 90 seconds advertisement wishing people a Merry Christmas. They decided to go with the high-traffic huge curved advert screen outside the famous Lan Kwai Fong area.
Hong Kong remains to be a crypto powerhouse in terms of volume. In fact, the city is flush with 61 Bitcoin ATMs, making it really easy for anyone looking to buy Bitcoin to transact. This proves that it is far ahead of other countries in terms of adoption, as many are still grappling with regulatory bodies.
Meanwhile, in the UK, advertising regulators banned seven crypto ads. The ads are for Papa John’s Pizza, Coinbase, Kraken, Etoro, Luno, Coinburp, and Exmo. The authority says the ads are “misleading” and “irresponsibly taking advantage of consumers’ inexperience.”