Denver Beer Co. Cheered Over Beer For Life NFT

This is not a drill! Denver Beer Co. is auctioning off Beer-For-Life NFT that awards the owner four beers per day perpetually. The NFT community is abuzz with excitement over this innovative NFT Drop that the token holder can enjoy daily.

Cheers! Beer-For-Life NFT

The Beer For Life NFT is a 1-of-1 gold coin that includes four beers a day from any of Denver Beer Co.’s taproom for life. The beers can be shared with family and friends however the NFT holder needs to be present. Moreover, the Beer For Life can be transferred and sold to the secondary market for a profit. If this happens, Denver Beer Co is entitled to a 10% fee of the sale price.

Charlie Berger, Co-Founder of Dever Beer Co., shared that they intentionally tried to deviate from the usual NFT offerings. He said, “We are in love with the concept of NFTs. We think they are going to revolutionize digital media and have so many other applications that are just beginning to be realized. A few other breweries have launched NFTs, but Denver Beer Co is the first in the craft brewing industry to offer an NFT with a lifetime supply of beer.”

Terms and Conditions

Like any deal, the Beer For Life NFT follows specific terms and conditions. Perhaps the most important thing to note is that Denver Beer Co. is a Denver-based brewery. So the NFT holder needs to be physically in the area to redeem the four beers from the multiple brewing and taproom locations. 

The token may not be speculative by nature but it comes with its own set of risks. That is, if Denver Beer Co. no longer exists, the coin becomes void and invalid. In addition, it is not redeemable for a cash value.

The rest of the conditions are pretty standard. The beers are only redeemable during normal operating hours and days. Then, the coin holder must be 21+ to purchase and enjoy the coin. In this deal, Beer is defined as a 12 or 16-ounce glass size. Growlers and Crowlers are not included. 

Innovative NFT Approach

NFTs are gaining ground in the beer industry. Recently, Stella Artois partnered with Zed Run to launch the first every branded NFTs on the horse racing platform. The collaboration was a massive success and fans witnessed spirited bidding wars for NFT Collection.

 It is also interesting to note how the nature of NFT Drops is changing. In the past, all the drops are geared towards selling or raising money for charity. Now we see other innovative approaches. For example, World Series Champ Justin Turner gave away free NFTs to vote for him in the All-Star Game. Of course, the unique approach of Denver Beer Co. to offer a lifetime tangible benefit with the Beer for Life NFT.

If you are interested in this unique NFT, you can bid for it on Opensea until July 7, 2021. Cheers!