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    Home » News » DraftKings To Release Interactive UFC NFT Collection

    DraftKings To Release Interactive UFC NFT Collection

    By Reethu RaviJune 15, 2022Updated:September 20, 20222 Mins Read

    Sports betting site, DraftKings has partnered with UFC to release an interactive NFT collection. Releasing as part of its ​​football “Reignmakers” series, the DraftKings UFC NFTs will allow fans to build collections of UFC fighters to participate in fantasy sports. Let’s take a deep dive into the DraftKings UFC collection.

    A UFC athlete
    UFC x DraftKings NFT collection will drop soon. Credit: UFC

    About the DraftKings UFC collection

    According to a press release, the initial UFC NFTs will drop as DraftKings’ “Heatwave Collection”. The platform will base the NFTs on this summer’s UFC events schedule. It will begin with the July 2nd match between Israel Adesanya and Jared Cannonier.

    All in all, the partnership gives DraftKings access to fighter IP from over 500 different active UFC athletes. Besides, the NFT holders will receive perks including access to “special” daily fantasy contests. What’s more, fans can participate in these contests for a chance to win cash, custom merch, and more. 

    “UFC has been a tremendous collaborator over the years,” said Beth Beiriger, SVP of Product Operations for DraftKings Marketplace. “Fight fans are already among the most engaged audiences, and we see these immersive technologies as bolstering the unique sports entertainment ecosystem we provide for consumers while also rewarding their undeniable passion.”

    Currently, DraftKings is developing the exclusive Reignmakers UFC game. Once launched, it will have features such as missions, achievements, level-ups, and leaderboards.

    What is DraftKings?

    A digital sports entertainment and gaming company, DraftKings’ products range from daily fantasy to regulated gaming and digital media. Launched in 2012, the company offers sports betting and gaming technologies. Later, in 2021, the company launched DraftKings Marketplace, a digital collectibles marketplace for curated NFT drops. 

    As the world’s leading mixed martial arts organisation (MMA), UFC’s partnership with DraftKings will help connect fans with their favourite athletes. Previously, UFC released NFTs with Dapper Labs. 

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    All investment/financial opinions expressed by NFTevening.com are not recommendations.

    This article is educational material.

    As always, make your own research prior to making any kind of investment.

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    Reethu Ravi
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    Reethu Ravi is a journalist currently based in the UK, covering environment, sustainability, tech and innovation. When not found between the pages of a book, she can be seen catching up on the latest developments in the tech world. A naval architect-turned-journalist, she loves bringing stories of change and innovation to the limelight.

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