Orica, an NFT marketplace that focuses on social impact projects, is auctioning off several embroidery art NFTs. Three embroidery artists from across the world created the NFTs as part of “The Hope Collection”. The collection hopes to raise $10,000 for the Austrian charity, Hope For The Future.
NFTs Are Part Of ‘Embroidery for Safe Employment’ Campaign
The Hope Collection auction of 14 embroidery NFT artworks is currently live. The NFTs will be available until the 27th, 28th, and 30th of December.
Hope For The Future is running the ‘Embroidery for Safe Employment’ campaign. To explain, the charity trains survivors of human trafficking to use an embroidery machine. Thus they can get entry-level jobs embroidering products.
The auction of the embroidery NFTs could have a huge impact on Hope For The Future’s ability to help survivors by providing training. As the founder of the charity, Andrea Staudenherz explains, “These NFTs are giving us the hope that we could fund five days a week of training in 2022. Our current budget only stretches to four.”
Moscow’s Katerina Marchenko, Brazil’s Aline Brant, and Finland’s Ninni Luhtasaari are the artists who made the embroidery NFT pieces for The Hope Collection. All three are internationally celebrated artists, and the collection marks the NFT debuts for all of them.
Significantly, it is the charity aspect of the campaign that attracted the embroidery artists to create their debut NFTs in the first place.
For example, Marchenko’s thoughts on the NFT space are quoted on the website for the collection. She says she had been tracking the growth of NFTs but felt that she, “needed a reason bigger than ‘in it for the money”.
She went on to explain how learning about Hope For The Future got her excited for the auction. “When Orica told me about Hope For The Future’s campaign it became that bigger reason for me.”
Orica – The Ethical NFT Platform Working For Social Impact
While these embroidery NFTs are far from the first charity NFT sales we have seen, this is one of the early collections to come from Orica. Indeed the NFT platform launched just over a month ago. To be sure, there are a ton of NFT marketplaces out there, but not many that share Orica’s unique focus and goals.
Orica is a platform that supports both artists and social impact organizations (SIOs) to create and sell NFTs. It focuses on a simple minting process for creators, and low fees for collectors.
What’s more, Orica soon hopes to launch Orica Projects. Through the initiative, it will allow both artists and SIOs to access funding for NFT projects, and share royalties.
It’s also important to note that Orica sells its NFTs on the Binance Smart Chain. It specifically works on Binance to avoid the environmental impact of Ethereum. That means that all the bids for the embroidery NFTs are in the chain’s native token, Binance Coin (BNB). However, some other NFTs on the platform are priced in Orica’s token, $ORI.
All in all, the growing number of NFT projects with charitable aims is one of the most positive trends in the entire NFT space. These beautiful embroidery NFTs are just the latest collection launching in support of a great cause.
Hopefully, we continue to see NFT projects continue to give back as the space grows in the new year and beyond.
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