Boohoo, a massive female clothing brand is launching the Boohooverse Access Card NFT granting access to all future @boohoo metaverse activity (drops, merch, collabs, and more). This will be a free mint for their early access members.
When and Where
Boohooverse Access Card will be running on Sunday, April 10, 2022, on the website’s marketplace(OpenSea). An NFT, or non-fungible token, is basically part of a cryptocurrency blockchain. They can be photos, videos, digital files or audio, and once you buy one, no one else can own it – unless you decide to sell it for top dollar. When it comes to fashion, think of these NFTs as one-off designs straight from the catwalk. Only you’ll ever be able to (digitally) wear them. Additionally, only you’ll ever be able to look (virtually) fly in them. Only you will ever feel so (electronically) fresh in them.
Boohoo Group plc is a British online fashion retailer, aimed at 16–30-year-olds. The business was founded in 2006 and had sales in 2019 of £856.9 million. It specialises in its own brand of fashion clothing, with over 36,000 products. Growing rapidly, the company has acquired the brands and online presence of several defunct high street retailers and has also seen controversy over working conditions at some of its suppliers. Boohoo was founded in 2006 by Mahmud Kamani and Carol Kane, who respectively serve as group executive chairman and an executive director, and who previously supplied high street chains such as Primark and New Look. The company completed its initial public offering (IPO) in March 2014, with its shares trading considerably above the 50p float price on the company’s debut in the AIM sub-market of the London Stock Exchange. Valuing Boohoo at almost £600 million, the floatation saw Kamani net £135 million and Kane £25 million.