Evian, one of the world’s biggest bottled water producers, is entering the NFT space. The announcement confirms they have extended their creative partnership with the multi-disciplinary artist and crystal lover Sara Shakeel. Significantly, 100% of the proceeds from the NFTs are going to the ‘Somerset House Young Talent Fund’. This fund helps to find and supports the next generation of artists.
The pair collaborated on an incredible immersive ‘Evian sparkling’ art experience in London earlier in the year. This new collection of 20 sparkling NFTs will now celebrate the iconic history of Evian. It reimagines the mountains and water flowing from glacial rocks deep in the French Alps. Meanwhile, this exclusive Evian x Sara NFT collection is now available online at nft.evian.com for €495.
The NFTs will live on the Tezos blockchain, created with web3 company Renaissance. Evian chose this blockchain, viewing it as the most eco-friendly and aligned with the company ethos and sustainability commitments.
Evian NFT enters the digital space.
This is the first venture into the NFT space by the French company. They are a huge household name and one of the largest mineral bottled water companies worldwide. In fact, they produce over 2 billion bottles of water per year. Jean-Charles de Laizer first discovered that water has health benefits in 1789. Since then, it has established itself across the globe over time.
The water, which contains calcium, and other minerals, is sourced from several locations in France, at the south shore of Lake Geneva. Here it picks up natural minerals and gives the water a uniquely refreshing taste. Meanwhile, the minerals soak into the water for over 15 years as it travels through the rocks.
Now, the company wants to reward its loyal fans. Furthermore, it will allow them to own a part of history in the form of Evian NFTs. These individually numbered NFT artworks are a sparkling reminder of the journey from source to bottle. You can now be a part of that journey in digital form.
“As a life-long fan of Evian, it’s like a dream come true being part of their journey in creating their first NFT,” said artist Sara Shakeel. “Continuing from the incredible sparkling installation we partnered on earlier this year, it’s such a joy to bring the spirit of evian’s alpine heritage into this digital universe with my sparkled mountain artwork whilst supporting the creativity and innovation of aspiring digital artists”.
Supporting the next generation of artists.
All of the money from the Evian NFT collection will champion the next generation of talent. The Somerset House Young Talent Fund will benefit from these NFTs. Significantly, Evian and Sara Shakeel hope to fund training in digital arts and fund places for aspiring artists to work in London.
Finally, Lucille Moreau, Director of Culture & Experience at Evian, said: “The alpine origins of our iconic pure natural mineral water are fundamental to our heritage. Sara’s digital reimagination of our Evian mountains beautifully captures and encapsulates the essence of this”.
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