The popular fashion brand PrettyLittleThings recently collaborated with the BAYC. Also, the brand shared the new ape NFT on their social media handles, where they stated that it “Aped in”. To this, the BAYC extended their appreciation by saying “Welcome a bored”
PrettyLittleThing and BAYC
Basically, the NFT featuring the fashion brand is a pink ape wearing a black t-shirt that spells the brand’s name. Additionally, the pink unicorns in the background follow the brand’s signature unicorn-marketing style. Given that, the brand also made the ape as the display picture on their social media accounts.
Well, PrettyLittleThing is a UK- based fashion retailer. The company operates in many places such as the UK, Ireland, Australia, US, France and others. Clearly, the brand’s apparel and style bring a fashionable and unique touch to the ape.
On the other hand, Bored Ape Yacht Club is a 10K NFT collection and among the top communities at the NFT marketplaces. Interestingly, it serves utility NFTs because it gives the holders ownership of their IP. Simply put, the owner can license their NFT to other businesses as well.
Previously, BAYC collaborated with the sneaker giant, Adidas for a specific ape.
Seeing so many brands collaborating with NFT projects, we are quite excited and positive for this billion-dollar industry in the coming year.
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