GameStop is hiring NFT developers for a major new project. The world’s biggest video games retailer is undergoing a huge transformation, part of which has created opportunities for engineers, players, marketers and more.
The news first hit our pages at the beginning of June. The company announced it was building a non-fungible platform using Ethereum, and needed a team. A dedicated landing page appeared, which included a strong call to action.
“We are building a team. We welcome exceptional engineers (solidarity, react, python), designers, gamers, marketers, and community leaders. If you want to join our team, send your profile or something you’ve built to [email protected]”.
The image of a GameBoy-type device and a playable runner also featured. Additionally, there was a smart contract code signposting GME, an Ethereum ERC721 standard token.
The page also contained a rousing message worthy of any blockbuster movie’s final battle: “Power to the players. Power to the creators. Power to the collectors.”
Why GameStop Is Hiring NFT Developers
At the time of the announcement, GameStop’s shares had just seen gains of 15.8% in a single morning, but the company has faced some difficult times recently. Just look at this piece in Business Insider which describes an “ailing video game retailer”. And in the first quarter of 2021, shares experienced a trading frenzy pitting smaller investors against hedge funds, which is never ideal for stability. If you missed that, the New York Times covered it extensively using crystal clear language. Then the paper followed up with a report explaining why ‘the GameStop reckoning was a long time coming‘.
The need to transform has long been clear, so diving into the non-fungible space in any significant way has to work. Simply put, GameStop is hiring NFT developers from this end of the gaming metaverse to ensure it has a chance of succeeding now because it can’t afford not to ignore the future, which is blockchain and NFT gaming. More so, it can’t afford not to make this a success.
It goes without saying the firm has long been dedicated to exploring new ways to serve and connect with customers, though, and this has meant increasing its footing within all-digital environments. Back in February, it hired Matt Francis as Chief Technology Officer. His previous role was lead at Amazon Web Services, a major force in professional streaming, virtual and hybrid events. Another former Amazon C-suite, Elliott Wilkes, then joined the ranks as Chief Growth Officer. And both those names are in addition to former Amazon Fulfillment Director Jenna Owens, now GameStop Chief Operating Officer.
NFT Gaming and the Future
NFT gaming continues to dominate across many of our pages, and the rate of development is only increasing. Most recently, the French Football Federation approved a collection of digital NFT cards based on the current national team. Meanwhile, an NFT booster pack for ‘Splinterlands’ recently sold out of all 1.5million units at a rate of 2,500 per hour.