7-year old Youtube Star Nastya is taking on the NFT world, bringing along an audience of 220 Million subscribers across all social media. She finds a worthy ally on serial entrepreneur and advocate of NFTs, Gary Vee (a.k.a. Gary VaynerChuk). The “Nastya Originals” features tokens paired with fan experiences and toys.
Nastya is recognized as the ‘most-watched or ‘biggest’ Youtuber in the world. Moreover, she has made the Forbes Highest-Paid You-Tubers list in 2019 and 2020. She will be utilizing Gary Vee’s emerging Metaverse company for her own NFTs. VaynerNFT has onboarded several high-profile clients such as Budweiser and launched its flagship VeeFriends project with over $50M in revenue.
Nastya Originals NFT Collection
The NFT Collection features a tiered program with several types of tokens. First, an unlimited ‘Nastya for All Token’ which is already live on the Bitski platform and will close in five days. Then, a token tied with a personal customized birthday greeting from Nastya. Finally, a Super rare 1/1 Token paired with a special video call with Nastya herself.
All NFTs have been created in collaboration with Gary Vee’s VaynerNFT. It is worth noting that the NFT model resembles Gary Vee’s personal NFT Collection, VeeFriends, which combines collectible NFTs with social token utility.
In addition to the virtual NFT, Nastya – youtube star – is pairing the launch with a physical toy line made by Jazwares. This toy industry powerhouse has released action figure collabs with UFC, Fortnite, Pokemon, Peppa Pig and Halo.
NFT holders will receive a signed box of Nastya’s toys to push the token’s utility further. In parallel, the partners will release a collection of 8-inch dolls in the likeness of Nastya. This toy drop will also include 50 unique surprises, collectible figures, a Nastya bedroom playset, plush toys and headbands. Then, fans and collectors can buy them on Target, Amazon and Walmart.
A portion of the revenues will be donated to the Cerebral Palsy Foundation.
Reception and Inner Workings
Gary Vee explained why he decided to pursue this partnership. He said, “There are very few people on earth that have ever amassed an audience the size of Nastya and we are thrilled to work with her and her family. The fact that her circle is thoughtfully thinking about how to bring her audience value through an NFT project … is exactly why we wanted to work with them, and is exactly the way that VaynerNFT wants to structure projects.”
The NFT Collection will easily make Nastya’s fans smile. Moreover, it will bring her thriving community together in the metaverse. Now it’s Nastya’s turn to smile because her Super Rare Gift NFT and Happy Birthday Token pulled in $16,000 and $10600, respectively.
Eyal Baumel, CEO of Yoola, and Nastya’s manager, shared that they released this collection based on the most popular request from Nastya’s friends and fans. Furthermore, she notes that “Millions of kids and families around the world embraced Nastya as a friend and a role model,” so they carefully curated the offerings.
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