Gary Vee has surpassed over 1 million preorders on his latest book, “Twelve and a Half” – all thanks to a brilliant NFT strategy. The rules were simple: for every dozen copies of the book sold (within the first 24h), you’d get a VeeFriends NFT for free!
As a result, “Twelve and a Half” became a best-seller in no time. Surprisingly enough, many buyers had preordered hundreds of copies at once!
Gary Vaynerchuck: a best-selling NFT creator
If Gary Vaynerchuck stood out with something this year, it’s definitely his NFT collection VeeFriends. The project skyrocketed to success, with some digital doodles selling for over $1 million.
This week, Gary Vee offered everybody a chance to get a VeeFriends NFT in exchange for buying a dozen copies of his new book, “Twelve and a Half.”
The offer turned into a real frenzy, and the author managed to surpass one million copies in less than 24 hours. It’s an impressive achievement that few contemporary writers can brag about!
Gary Vaynerchuck has published several books before, including “The Thank You Economy.” He’s officially known as a New York Times bestselling author, but none of his previous works had a success as roaring as “Twelve and a Half.”
However, no one can tell whether the book would’ve been equally successful, had it not been for the NFT offer. After all, one buyer preordered a whopping 1,000 copies to get as many VeeFriends NFTs as possible!
VeeFriends: Gary Vee’s NFT masterpiece
Gary Vaynerchuck has been thriving in many domains, and the NFT market makes no exception. His debut collection, VeeFriends, launched with 10,255 non-fungible tokens described as “a key that unlocks you into Gary’s world.”
Surprisingly, Gary Vaynerchuck has drawn each asset by himself. According to the mogul, the drawings are inspired by real-life traits he appreciates the most in people.
With a strong community and exquisite design, the digital doodles offer each holder a three-year access to Gary’s annual VeeCon event.
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This article is educational material.
As always, make your own research prior to making any kind of investment.
