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    Gary Vee’s Book Sales Driven by His Innovative NFT Giveaway

    By AdeleNovember 17, 20212 Mins Read

    Gary Vee has surpassed over 1 million preorders on his latest book, “Twelve and a Half” – all thanks to a brilliant NFT strategy. The rules were simple: for every dozen copies of the book sold (within the first 24h), you’d get a VeeFriends NFT for free!

    As a result, “Twelve and a Half” became a best-seller in no time. Surprisingly enough, many buyers had preordered hundreds of copies at once!

    Image of NFT content creator Gary Vaynerchuck during a live event
    Gary Vaynerchuck breaks records again thanks to a unique NFT offering along with his latest book launch. Credits: Gary Vee

    Gary Vaynerchuck: a best-selling NFT creator

    If Gary Vaynerchuck stood out with something this year, it’s definitely his NFT collection VeeFriends. The project skyrocketed to success, with some digital doodles selling for over $1 million.

    This week, Gary Vee offered everybody a chance to get a VeeFriends NFT in exchange for buying a dozen copies of his new book, “Twelve and a Half.”

    The offer turned into a real frenzy, and the author managed to surpass one million copies in less than 24 hours. It’s an impressive achievement that few contemporary writers can brag about!

    Gary Vaynerchuck has published several books before, including “The Thank You Economy.” He’s officially known as a New York Times bestselling author, but none of his previous works had a success as roaring as “Twelve and a Half.”

    However, no one can tell whether the book would’ve been equally successful, had it not been for the NFT offer. After all, one buyer preordered a whopping 1,000 copies to get as many VeeFriends NFTs as possible!

    Official digital poster of the Gary Vaynerchuck book Twelve and a Half
    Gary Vaynerchuck’s book “Twelve and a Half” scored over 1 million preorders within the first 24 hours alone. Credits: Gary Vee

    VeeFriends: Gary Vee’s NFT masterpiece

    Gary Vaynerchuck has been thriving in many domains, and the NFT market makes no exception. His debut collection, VeeFriends, launched with 10,255 non-fungible tokens described as “a key that unlocks you into Gary’s world.”

    Surprisingly, Gary Vaynerchuck has drawn each asset by himself. According to the mogul, the drawings are inspired by real-life traits he appreciates the most in people.

    With a strong community and exquisite design, the digital doodles offer each holder a three-year access to Gary’s annual VeeCon event.

     


    All investment/financial opinions expressed by NFTevening.com are not recommendations.

    This article is educational material.

    As always, make your own research prior to making any kind of investment.

    Adele

      Adele Ioana is a writer with a deep interest in digital visual arts. Between covering two news stories, she enjoys drawing portraits and studying photo manipulation.

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