This week, the premium Italian brand Hogan revealed its NFT collaboration Exclusible. Accordingly, the team will drop an exclusive NFT collection during the Decentraland Metaverse Fashion Week.
Of course, the launch features top designs created by iconic artists such as Linear and Silvio Rondelli. The reveal will take place on March 26th at 7 p.m. GMT. In fact, the collection will drop during the Hogan-X afterparty in Decentraland.
Hogan & Exclusible join the Decentraland Fashion Week
Starting March 26th, fashion enthusiasts will be able to collect Hogan items in the Metaverse. The Italian luxury brand will launch its “Hogan Untraditional NFT Collection” during Decentraland Fashion Week. Attendees will also be able to enjoy the event’s After Party featuring iconic artists such as Bob Sinclar.
Of course, each digital asset showcases the company’s iconic design. These artworks are curated by the Braw Haus creative studio. The visual artists involved in the project are Vincent Ghiotti, Silvio Rondelli, Yoann De Geetere, and Finn Berenbroek.
Notably, the Hogan NFTs will be available until April 3rd with Exclusible. Meanwhile, the Italian brand will open a pop-up store residency for fashion enthusiasts. The space will be located inside the Boson Protocol Metaverse marketplace as part of the Metaverse Fashion Week.
Hogan teamed up with Exclusible in order to drop the collection. Notably, the NFT-focused marketplace is known for bringing luxury brands to the Metaverse.
“We are excited to work with Hogan for its first NFT drop,” says Exclusible CEO Thibault Launay. “The metaverse opens vast opportunities for luxury brands to develop a new business segment around digital assets and connect with an entirely new generation of users.”