Team GB, Great Britain’s Olympic team, has become the first Olympic team to create its NFT collection. The launch comes in partnership with leading NFT commerce provider Tokns and clothing designer Ben Sherman.
According to a press release, the NFT sales started with the Summer Games, which kicked off on July 23. It will culminate with the 2022 Winter Games in Beijing. With limited physical access to the Tokyo Olympics 2020 due to the pandemic, these NFTs will help team GB fans to connect with the players.
“We are delighted to partner with Tokns ahead of what is set to be a very different Games for our Olympians in Tokyo,” Team GB’s Commercial Director Tim Ellerton said. As fans and spectators are not allowed, Ellerton further said, they are “delighted” to “provide moments digitally”.
More on Great Britain’s NFT Collection
Team GB’s NFT collection debuted with an NFT of gymnast Max Whitlock, celebrating his two gold-medal wins at the 2016 Rio games.
Commenting about his NFT, the athlete said, “I am delighted to launch my first NFT and work with Team GB in this new and exciting space.”
The NFT collection will feature works by both Sherman and Team GB artist-in-residence Ben Mosley. The digital artworks will contain wall paintings and real-world additions. Every day of the games, Mosley will create wall arts, capturing inspiring moments of the previous day’s events. In the evening, these paintings will be bundled with physical and experiential offerings and minted on the blockchain. These will then be put up for auction on teamgbnft.com.
Moreover, fans can also see the actual NFT art at the Team GB Medal Moments Studio on Carnaby Street in Central London. The artists will create a mural using the pictures taken at the studio, which will be minted as an NFT. This will then be auctioned at the end of the games.
Currently, Mosley’s opening ceremony mural has got a bid of GBP 9,000 (at the time of writing). The artwork depicts British fans and athletes as they descend on the National Stadium in Tokyo. Additionally, it features parts of the unique London cityscape, crowds around the stadium, and Team GB.
Olympics and NFTs
While this is the first time an Olympic team has launched an NFT collection, it’s not Olympics’ first stint with NFTs. Last month, for example, we saw the launch of Olympics NFT pins, a digital version of the physical pins from the games. These NFTs covered the games from the 1896 Athens games to the 2014 Sochi games.
Furthermore, the same month, Nadia Comaneci was gifted the world’s first Virtual NFT Necklace. Comaneci is the first gymnast to score a perfect 10 at the Olympics. A group of Romanian Creatives had gifted her the NFT necklace in celebration of the 45th Anniversary of her iconic feat.