Football fans on the sub-continent take note — a new Indian Super League NFT collection is coming. League sponsor Hero MotorCorp Limited and virtual collectibles platform Terra Virtua are collaborating on the project. At the time of writing, there is no confirmed date for the drop. However, supporters should be able to get their hands on digital memorabilia ahead of the new season starting on 19th November 2021.
This is the first time Terra Virtua, which launched in 2017, has stepped into the sports NFT ecosystem. Previously the platform, which has recently migrated to the environmentally-friendly protocol Polygon, was focused on entertainment-related digital collectibles. Meanwhile, the deal also represents the first Indian sports league to dive into the rapidly developing world of non-fungible tokens.
What Will Be in the Indian Super League NFT Collection?
Specifics are a little thin on the ground in terms of what the drop will contain. Nevertheless, what we do know is the collection will feature all 11 clubs in the league. Furthermore, player cards, match highlights, and memorable moments will be the focal points.
“Digital collectibles have been one of the most talked-about fan engagement avenues in 2021, and Hero ISL being a young league would like to keep pace with the demands of India’s millennial and Gen Z audience segments,” said Hoshedar Gundevia, Indian Super League Head of Digital.
“We are extremely excited to be working with Terra Virtua to remain at the forefront of the next wave of innovation around fan engagement. Digital collectibles offer innovative opportunities for the league and its clubs to connect with the growing Indian football market,” Gundevia continued.
“This is a big day for the future of Indian and international sport,” added Terra Virtua co-founder, Gary Bracey. “The partnership signals a fundamental shift in the way sports fans will be able to engage with their favourite sports teams going forward, allowing them to collect and trade interactive player merchandise and dynamic digital memorabilia with fellow fans.”
In addition to the Indian Super League NFT collection, football fans have plenty of other non-fungible projects to choose from. During summer we reported on the French National Team NFT series. Liverpool’s Robbie Fowler also unveiled a charity drop, and Fantastec and Dapper Labs recently unveiled a new football NFT marketplace.