Jack Daniel’s Tennessee Whiskey Co. Is Looking To Get Into NFTs

Jack Daniel's Whiskey

Jack Daniel’s Tennessee Whiskey Co., the world’s best-selling whiskey brand, recently filed an NFT and metaverse trademark application. We have already seen whiskey brands moving into Web3, and now it seems that one of the oldest Whiskey brands in the US is set to join them. 

Jack Daniels Tennessee Whiskey bottle

Jack Daniel’s filed for an NFT trademark.

What are the Jack Daniel NFT Plans?

Although the brand hasn’t announced its move into the NFT world yet, a trusted source confirmed the news. On September 19, Mike Kondoudis, an intellectual property trademark attorney, shared in a Twitter post that Jack Daniel’s made an application for three metaverse and NFT trademarks. 

Furthermore, Mike confirmed Jack Daniel’s filed the trademark through the United States Patent and Trademark Office (USPTO) on September 13.

Tweet showing Jack Daniels NFT trademark application

Mike Kondoudis shared the Jack Daniels NFT and trademark application on Twitter


According to Mike, Jack Daniel’s is looking to sell a new suite of products, such as:

  • NFT authenticated media, including artwork, text, audio, and videos related to the beverages
  • Downloadable virtual goods, including virtual beverages, barware, and clothing
  • Digital wallets and collectibles

The Reason Behind Jack Daniel’s Move Into the NFT world

Whiskey lovers will have to wait and see how Jack Daniel’s moves into the Metaverse and web3. The infamous brands join a growing list of web2 brands looking to transition into web3 and therefore solidify their names in the NFT space early.

Alcoholic Drinks in The NFT Scene

While Jack Daniel’s Tennessee whiskey has a reputation that precedes it, it’s certainly not the first liquor brand to enter the NFT space. For example, Block Bar is one of the biggest names in the web3 liquor space and partnesr with some incredible brands. Some of its previous releases include Patron NFTs and Johnnie Walker NFTs too.

Furthermore, Daniel’s competitor Ardbeg launched NFT for their Fon Fhoid Whisky in April this year. Additionally, it is not only alcoholic drinks but also other beverage businesses that are also making the transition. These include Red Bull, Crown Royal, and McDonald’s, among many others.

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