Against all odds, a Jamaican Bobsleigh Team NFT project is underway. Yes, you heard that right. Admirably, the drop will help raise money to ensure the Caribbean island’s national Winter Olympics squad will include bobsledders in 2022.
Feel the Rhythm, Feel the Rhyme….
By now images of the 1993 Disney movie, ‘Cool Runnings’, may already be springing to mind. The film tells the real-life story of how the Jamaican Bobsleigh Team overcame huge odds to debut at the 1988 Calgary Winter Olympics. In addition to proving skeptics wrong, they also went to great lengths securing vital funds in order to take part.
Skip forward to today and the story has plenty of similarities. Now the team has announced that they will be diving into the NFT space in a bid to bring cash in. The drop will include limited edition artworks showcasing the best of the Jamaican bobsleigh ‘brand’. As anyone who has seen ‘Cool Runnings’ will know, this is likely to involve pride, power, and believing in your right to be no matter who you are.
What Else Will Be In the Jamaican Bobsleigh Team NFTs?
A range of digital and physical experiences will also feature in the collectibles, which have been made possible thanks to a number of partners. These include Electric Token, the Skeleton Federation, and Ministry of Culture, Gender, Entertainment, and Sport in Jamaica.
Tokens will have ties to Jamaica’s music, culture, and art scenes. Each will be curated by animator and digital artist, Florian Tappeser. Plus, they will also feature original work from the nation’s leading artists. Every token drop will involve one headline artist, with 100 editions minted for each. The first of these will be live within the coming weeks.
Why Does the Jamaican Bobsleigh Team Need an NFT Drop?
Like so much in life, the actual cost of taking a team to the Olympics is nothing short of mind-blowing. We asked Rohan Midha, sponsorship agent of the Jamaican Bobsleigh Team, how much is needed.
“To put it in perspective, the Canadian bobsled team spends around $3,000,000 plus per year on their programme,” said Midha. “We are looking at our NFT project to remain competitive for a series of Games, if possible. When you think about the rich history and story of the Jamaican Bobsleigh Team, this is an organisation that deserves and has earned the right to remain competitive in the Olympics, despite the steep climb involved in raising funds as it is a non-traditional sport for the country.”
More NFTs in the Sporting World
Needless to say, this is far from the first sports NFT, nor the first olympic NFT. However, it might be the most significant, given the team is reliant on sales to compete. At NFT Evening, we wish Rohan and the rest of the Jamaican Bobsleigh team the best of luck. Elsewhere, with sports NFTs, NBA teams launch on socios, Premier League football squads join sorare, and all 30 Major League Baseball teams announce drops with Candy Digital.
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