American pop star and TikTok icon Jason Derulo is “slidin” into the metaverse. The artist and his label Atlantic Records partnered with metaverse company TerraZero Technologies Inc. to create a series of metaverse experiences. The pop star will also take on his own avatar and interact with fans via Decentraland.
The Jason Derulo x TerraZero partnership
TerraZero will recreate Jason Derulo’s music video for “Slidin” in Decentraland. Not only that – fans will have the chance to stylize the music video environment. Last but not least, TerraZero will give away an exclusive metaverse pool party at the metaverse mansion of the music video to a lucky fan.
The event and music video premiere in the metaverse will go live in Decentraland on Wednesday, June 29. Jason Derulo fans and metaverse users can participate in the TerraZero giveaway by visiting the TerraZero site.
Jason Derulo himself will attend the premiere as his own avatar. According to Derulo: “I would’ve given anything for this kind of connection with my idols growing up. The metaverse, and how people can come together to experience something special… This is definitely the future of the Internet–the way TerraZero is doing it and what we made together.”
A new kind of fan-artist experience
The concept offers artists a new way to interact with fans. The metaverse has the ability to reintroduce figures from the real world like Jason Derulo. More importantly, it enables fans to interact with them in a way that is not possible in real life.
Dan Reitzik, CEO of TerraZero Technologies, sees this partnership as an example of what artists can do as multi-faceted entertainers: “Jason is fantastically talented, and an amazing artist to work with. But when he goes on tour, Jason can only perform to the crowd before him. In the Metaverse, we want to bring a global crowd to artists like Jason Derulo. Why play to just 20,000 people in an arena when you can play to 20,000,000 in the Metaverse?”
This is not Jason Derulo’s first rodeo in the metaverse. Last year, he dipped his toes in the NFT world by buying Cryptopunk #1961. Derulo also mentioned investing in Solana in June 2021.
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