Today, Johnnie Walker, the legendary whisky brand, and BlockBar.com announced that they are offering seven whisky enthusiasts an exceptionally rare whisky combined with seven pieces of digital art and a VIP brand experience.
About the Johnnie Walker Masters of Flavour NFTs
The Johnnie Walker Masters of Flavour NFTs will be available on Tuesday, May 31, at 10.30 a.m. The tokens include a unique art piece designed by Kode Abdo aka BossLogic; who recently teamed up with footballer Lionel Messi.
The NFTs are priced at USD 35,000 and can be purchased with ETH or fiat currencies on the BlockBar website. Users who successfully mint the NFT will immediately receive the artwork NFT, as well as the opportunity to go to the Johnnie Walker HQ in Scotland.
Each Johnnie Walker Masters of Flavour bottle is accompanied by a once-in-a-lifetime trip to Edinburgh to experience the brand. NFT holders will stay at Gleneagles Townhouse; visit the iconic Glenkinchie distillery; take a guided tour of the Diageo Archive; and enjoy tastings of the most collectable whiskies.
The collaboration
The partnership puts Johnnie Walker at the forefront of what is possible in the whisky world. In addition to the NFT, holders will get something truly unique that is tailor-made for whisky collectors.
Dov Falic, CEO and co-founder of BlockBar, said: “Partnering with Johnnie Walker for its first-ever NFT drop is so exciting. This partnership demonstrates how an NFT can be so much more than just one product. It can be an experience like no other that offers buyers exclusive long-lasting access to a brand, its heritage and its future.”
Recently, LVMH nominated BlockBar as one of the potential candidates for the LVMH Innovation Award 2022. As the world’s first NFT marketplace for luxury wines and spirits; BlackBar is setting the bar high for what’s possible with NFTs.
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