Chicago-based artist Jason Peterson is selling his latest Kanye West mural as an NFT. Using QR code technology, this new ownership method opens new doors for traditional artists into the NFT market.
A history-making Kanye West mural
Kanye West is making headlines again – this time, indirectly – as his face shows up painted the West Loop of Chicago. Graffiti artist Jason Peterson revealed the black-and-white artwork this week, and he’s ready to sell it as an NFT.
What’s more, Peterson found a great way of linking the real-life mural to the NFT: QR codes. In essence, the Kanye West mural will feature a QR code. Anyone scanning the code will be able to see its owner, as the artist will link them to the NFT.
This brilliant method allows traditional artists to monetize their artwork, and bring it to the virtual world. According to Jason Peterson, it’s a must in order to thrive in the digital era:
“Contemporary artists are constantly seeking new ways to challenge the status quo of art and its medium,” he says.
The Kanye West mural auction is held on YeahProbablyNothing, an NFT-dedicated platform.
The bridge between NFTs and physical art
If digital artworks initially populated the NFT market, this year things have changed. More and more companies are interested in selling their products, or services, as NFTs – one way or another.
For example, Hello Fam launched the first all-NFT real wine brand last month. Meanwhile, Gutter Cat Gang released Gutter Merch, where its NFT owner community can receive exclusive merch items. These innovations, along with the Kanye West mural NFT, are the first steps towards mainstreaming NFTs.