Karafuru, Hypebeast and Atmos are dropping a 3d NFT collaboration collection very soon. The Karafuru founders have been very vocal about the potential they have to grow the IP. NFT collections engaging in collaborations tend to have a positive effect on communities and contribute to growth.
The team has big ambitions to take the Karafuru brand beyond the metaverse and digital identity. With that in mind, they have said “we have strategically collaborated with Hypebeast & Atmos with this goal in mind.”
NFT collections with strong communities seem to always be looking further. Most have ambitions to grow and create real-life popular brands.
Karafuru X HYPEBEAST X ATMOS Partnership
Hypebeast has become the go-to platform for all the latest cultural trends. They have grown significantly over the last few years as a news source for all hyped global trends. Consequently, Karafuru and Atmos partnering with them is a step in the right direction to grow their brands.
With this collaboration, Karafuru and Atmos are aiming to utilize Hypemedia and their social platforms. In addition, they will be using Hypebeast’s e-commerce platform and their offline stores. These avenues will all be utilized in order to elevate Karafuru to a global brand.
Atmos is one of the most renowned sneaker boutiques in all of Japan. They have done collars with the likes of Nike, New Balance and Adidas. Since the Karafuru IP is rooted in Japanese culture, this partnership makes complete sense.
This is a massive partnership that will potentially help grow an NFT brand into a globally well-known physical brand as well.
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