LaCollection will launch an exclusive NFT drop in collaboration with Aika featuring the works of contemporary artist Yang Jiechang! The collection marks an exciting chapter in LaCollection’s mission to work with the world’s leading contemporary artists. According to Aimie Ferry-Sauvaire of Aika, “We partnered with LaCollection to reach traditional art collectors into the web3 and the metaverse via our VR gallery.”
OH (2022) NFT Collection
LaCollection together with Aika curated OH (2022). The NFT collection celebrates Jiechang’s skill in traditional Chinese media, especially calligraphy. Moreover, it also aims to communicate the effect of monumental political events on the human experience. Additionally, ‘Oh’ refers to his former works ‘Oh, My God/ Oh Diu’.
Through the collection, NFT enthusiasts can purchase Jiechang’s OH NFT artwork. They can also get Jiechang’s OH NFT video clips that present a unique insight into his creative process, and the element of performance in his work.
The NFT drop will be available on the LaCollection website, between April 1 and 17. During the launch, LaCollection will release 100 editions of OH NFT video clips, sold at a fixed price of 0.2 ETH (approx. £455).
There will also be 10 editions of the final OH NFT artwork sold at a floor price of approx. £4,170. Each of which will include an original ink drawing by Jiechang as well as an invitation to Jiechang’s studio in Paris.
The video NFT of OH will also be presented in Galerie Lafayette’s, ‘AiKa Virtual Reality Room’, and K11 Art Mall.
About Yang Jiechang
Jiechang was born in Foshan, China, and currently lives and works in Paris and Germany. He had exhibited widely throughout Europe and Asia. Through his expressive style of the traditional brush alongside the dialectics of pre-modern Chinese Daoists, he confronts the underlying social and cultural forces shaping today’s society.
Jiechang also is one of the few contemporary artists among the sea of digital artists in the NFT space. Hopefully, as the NFT industry grows and continues to evolve, we see more contemporary artists like him take the spotlight.