NFT Evening NFT Evening
    Facebook Twitter Instagram Reddit
    NFT Evening NFT Evening
    • News
      • Collectibles
      • Crypto Art
      • Blockchain games
      • Metaverse
      • Music
      • Interviews
    • Guides
      • Top NFT Projects
      • Top Blockchain Games
      • NFT Marketplaces and Tools
    • Learn here!
      • What is an NFT?
      • How to keep your NFTs safe
      • NFT Glossary
    • NFT Calendar
      • NFT Drops
      • NFT Conferences
    • Newsletter
    NFT Evening NFT Evening
    News

    Home » News » Lacoste Launch New NFT “Undw3” Giving Holders Co-Designing Rights

    Lacoste Launch New NFT “Undw3” Giving Holders Co-Designing Rights

    By Janelle BorgJune 16, 2022Updated:September 20, 20222 Mins Read

    The French clothing company Lacoste has just launched its first NFT project called “Undw3”, pronounced “underwater.” The NFT collection features an image of a crocodile, which connects the brand’s iconic crocodile symbol to web3.

    lacoste nft
    The French clothing brand is joining web3 via its eerie crocodile NFT collection.

    About the Lacoste Undw3 NFT collection

    The crocodile NFT collection, limited to 11,212 pieces, refers to the iconic Lacoste Polo shirt L1212. Lacoste’s chief brand officer Catherine Spindler commented on the company’s web3 venture: “UNDW3 attests to our desire to accompany the phenomenon of decentralisation driven by Web3 and bears witness to our ambitions in this area as well as the power of our brand: to bring together our communities and connect cultures around the crocodile.”

    Furthermore, Spindler mentioned how the NFT collection is “a true rallying sign throughout the world” and proposes an “experiential, interactive and co-creative” Lacoste universe.

    Lacoste & Web3

    With the release of its NFT project Undw3, Lacoste aims to bridge the physical and digital realms of retail. On Twitter, the brand commented that holders can have a say in the brand’s future by buying the new NFT. Therefore, in addition to owning an uber-cool NFT, Undw3 holders will join an exclusive Lacoste fan community and have access to physical and digital benefits.

    It is safe to say that Undw3 has already proved successful. The first drop, which took place on 14 June, is already sold out. What’s more, the clothing brand’s DAO already has 8577 members. Therefore, we can safely assume that Undw3 is only the start of Lacoste’s ventures in web3!

    Join Our New "To The Moon" daily Newsletter

    Get our free, 5 minutes daily newsletter. Join 25,000+ NFT enthusiasts & stay on top 👊🌚

    Thank you!

    You have successfully joined our subscriber list.

    .

     


    All investment/financial opinions expressed by NFTevening.com are not recommendations.

    This article is educational material.

    As always, make your own research prior to making any kind of investment.

    NFT fashion
    Previous ArticleSony Launch Tiki Guy NFT Drop For Their Spacial Reality Display
    Next Article 888 NFT: The Inner Circle And More
    Janelle Borg
    • Website

    Janelle is a freelance content writer with a passion for all things related to music, marketing and tech. She looks forward to bringing you more news relating to the fast-paced world of Crypto and NFTs from her home office in Brighton.

    More great NFT Evening content:

    Yuga Labs Announces The Otherside 2nd Trip Captains

    March 23, 2023

    AOK1VERSE Holders Get Premier Access To New Song “Wild”

    March 23, 2023

    ZED RUN & Yesports Partner To Connect With Web3 Communities

    March 23, 2023

    Delabs Launches Rumble Racing Star, A Web3-Powered Thrill Ride

    March 23, 2023

    RLTY and Ready Player Me Bring Personalized Avatars to Virtual Experiences

    March 23, 2023

    The Sandbox, Gemini, Kingsway And Other Web3 VCs Back Metaverse Construction Company LandVault

    March 23, 2023

    Magic Eden’s Bitcoin NFT Marketplace is Live!

    March 23, 2023

    Immutable Games & Gaming studios Partner To Build zkEVM

    March 23, 2023
    Latest NFT News

    L’Oréal’s Brandstorm Competition Brings You To The Metaverse

    March 23, 2023

    Yuga Labs Announces The Otherside 2nd Trip Captains

    March 23, 2023

    AOK1VERSE Holders Get Premier Access To New Song “Wild”

    March 23, 2023

    ZED RUN & Yesports Partner To Connect With Web3 Communities

    March 23, 2023

    Delabs Launches Rumble Racing Star, A Web3-Powered Thrill Ride

    March 23, 2023

    RLTY and Ready Player Me Bring Personalized Avatars to Virtual Experiences

    March 23, 2023

    The Sandbox, Gemini, Kingsway And Other Web3 VCs Back Metaverse Construction Company LandVault

    March 23, 2023

    Magic Eden’s Bitcoin NFT Marketplace is Live!

    March 23, 2023
    Get The FREE Exclusive Report
    CLICK HERE

    NFTevening is the biggest website for NFT news. We cover; breaking news, upcoming mints, plus, interviews with top NFT artists and projects. Put simply, we are the best place for new and experienced non-fungible token fans — making content fun & accessible

    Privacy policy
    Terms and conditions

    Article Categories
    • Blockchain games
    • Collectibles
    • Columns
    • Crypto Art
    • Guides
    • Interviews
    • Metaverse
    • Music
    • News
    • NFT Marketplaces and Tools
    • Sponsored Content
    • Top Blockchain Games
    • Top NFT Projects
    NFT Calendar
    • Today’s NFT Drops
    • Upcoming NFT Drops
    • Solana NFT Drops
    • NFT Calendar
    • NFT Calendar : Add Your NFT Event
    Get In Touch
    • Advertise (Media Kit)
    • Job Opportunities
    • About Us
    • Contact Us
    • Newsletter
    NFT Beginners Guides
    • How to Sell NFT Art
    • How to Create NFT Art
    • How to Display NFT Art
    • How To Make Passive Income With NFTs
    • Best Crypto Wallet
    • Best NFT Coins
    • Best NFT Rarity Tools
    • What is a DAO ?
    • What Are Crypto Gas Fees ?

    Type above and press Enter to search. Press Esc to cancel.