Following its two successful NFT projects, Automobili Lamborghini is back with an exciting new drop. In collaboration with NFT PRO and INVNT.ATOM, Lamborghini has commenced a virtual journey that starts from the Moon, crosses Space, and continues in iconic locations across the world. With its latest NFT collection, Lamborghini promises to take the NFT collector on an “epic road trip” through space. Needless to say, Lamborghini super sports cars are the stars of the trip. NFTs represent the cars and users can collect these every month for eight months until March 2023.
Let’s take a closer look at what the new Lamborghini NFTs are all about:
What is the new Lamborghini NFT collection?
The new Lamborghini NFT collection consists of four NFTs released each month for 4 days consecutively. Each NFT will be available to purchase for 24 hours only. The fourth NFT will be available in a limited edition of just 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued—either the three regular NFTs or three regular plus the limited edition—will receive a special NFT.
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream,” said Christian Mastro. Mastro is the Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”
Meanwhile, INVNT.ATOM, the global digital innovation division of INVNT GROUP, led the creative, strategy, design, content, and marketing communications.
“Our previous collaboration with Lamborghini—auctioning off a 1:1 NFT attached to the last physical Aventador Coupé super sportscar—was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We’re honored to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini’s 1963 heritage,” said Scott Cullather, President, and CEO of INVNT GROUP.
What are the benefits of buying Lamborghini NFTs?
To reward loyalty during the campaign, Lamborghini will reveal other exclusive surprises. This includes a digital artwork by the Lamborghini Centro Stile produced for “The Epic Road Trip” campaign. Those who purchase two complete monthly collections will be eligible for this reward. Those who have completed the first four months of acquisitions will also get a special reward. To explain, they will have the opportunity to participate in a special tour of the Sant’Agata Bolognese’s Headquarters!
Christian Ferri, CEO of NFT PRO said, “Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,”. NFT PRO is Lamborghini’s launch partner and expert in engagement with consumers of Web3. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection”, he added.
The first series of four NFTs will be released starting on 8 August 2022 on the website: nft.lamborghini.com. You can learn more about Automobili Lamborghini on its website.
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