Legendary Pictures has suspended its latest NFT collection release dedicated to the upcoming sci-fi movie ‘Dune.’ Contrary to producers’ expectations, the Dune film NFT plan sparked outrage among fans due to their environmental impact.
The Dune Film’s NFT drop: Cancelled
On September 10th, Legendary has proudly announced the launch of its first NFT collection dedicated to the long-awaited movie ‘Dune.’
Accordingly, the first drop would’ve happened on September 22nd via NFT-dedicated marketplace MakersPlace. The collectibles were featuring digital sculptures and paintings alike.
The Twitter announcement triggered outrage among ‘Dune’ fans. Sci-fi enthusiasts perceived the NFT release as hypocritical, considering the plot of the novel compared to the environmental impact of the new non-fungible token collection.
As a result, Legendary Pictures has decided to cancel the release:
“Legendary’s passion and focus are on bringing Dune to audiences and delivering fans the epic film event they deserve,” the company recently declared. “Anything less than that mission feels counterproductive and not in service of the hard work of hundreds of filmmakers and cast involved in this groundbreaking project. To that end, we’ve decided to suspend the Dune NFT program and look forward to seeing everyone in theaters soon!”
An eco-unfriendly project
So why did the ‘Dune’ movie fans bury a potential NFT treasure before even being launched? It all comes down to protecting the environment.
The Dune film’s NFT collection was set for launch via MakersPlace. Basically, the platform is trading non-fungible tokens minted through Ethereum, one of the most popular blockchain technologies at the moment.
Unfortunately, Ethereum’s ‘proof of work’ system is efficient, but very unfriendly to our environment. The blockchain requires a massive amount of energy for each transaction. In fact, Ethereum is using just about “as much energy as the entire country of Libya,” according to The Verge.
Ironically, the Dune film follows the storyline of a planet with sand storms and deserts. Here, ambitious ecologist Kynes aims to turn the landscape into a paradise of nature. As the story unfolds, the main character encounters plenty of challenges, turning the novel into a climate fiction mainstream book.
This year, the damaging impact of Ethereum became more noticeable than ever, convincing many companies to choose alternatives like Polygon. Even the popular platform ArtStation gave up on utilizing the blockchain for this very reason.
Holywood and Movie NFTs beyond Dune
The ‘Dune’ NFT drop comes as more and more Hollywood producers tap into the NFT market to increase their profit. For example, Anthony Hopkins released movie Zero Contact as an NFT. Additionally, Warner Bros. also joined the craze by releasing a collection along with its new production ‘Space Jam: A New Legacy.
However, Warner launched the NFTs via the NFT-dedicated platform Nifty. Actually, their marketplace is using eco-friendly technology. Thus, its blockchain network has a smaller carbon footprint.
Meanwhile, Legendary has also launched a special NFT collection inspired by the popular ‘Godzilla vs. Kong.’
Launched through Terra Virtua, a virtual reality platform, this collection turned out to be very successful.